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The CEO of a socialist themed vegan meat company pleaded with workers not to join a union, arguing that it would hamper the firm’s efforts to “change the world.” Because nothing seasons fake meat quite like a dollop of hypocrisy.

No Evil Foods offers a range of socialist-themed vegan meats with names like Comrade Cluck, the Pit Boss and El Zapatista, a chorizo substitute whose name is a nod to the anarcho-socialist militant group in southern Mexico.

While the company readily embraces left-wing ideals for marketing purposes, that appears to be as far as their values stretch. The boss of the company, Mike Woliansky, has been filmed urging workers not to join a union during a compulsory gathering of workers.

The meeting came as No Evil Foods was seeking to fend off a union drive at its plant in Weaverville, North Carolina, and video footage of Woliansky’s appeal was published by the Motherboard news outlet this week.

In the video, Woliansky repeatedly urges workers to vote “no” in the union election and makes the grandiose claim that a union would get in the way of the company’s ability to “save lives” and “change the world.”

The CEO said joining the United Food and Commercial Workers (UFCW) union was akin to “hitching your wagon to a huge organization with high-paid executives and a history of scandal and supporting slaughterhouses.”

“I sincerely believe that right now a union would be a terrible thing for you and for No Evil Foods,” Woliansky told workers during the meeting, which took place earlier this year. “A union contact would only serve to lessen our impact at a time when it’s so important in the world… If there’s an election here, I ask you to vote ‘no’ on a union.”

Following a series of mandatory meetings, No Evil Foods workers voted against joining the union in a landslide vote. The Appeal news outlet reports that the company fired several workers who led the union drive in recent weeks.

No Evil Foods sells its faux-meat products in 5,500 stores across the United States and online.

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