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– Very much of its advertising revenue is gone, simply. Business vegrar to spending money on anything now when everything is difficult and uncertain, says Aadne Gloppestad. Editor and general manager in Firda News.
It is one of several local newspapers who have said enough is enough permittera staff after koronakrisa struck the Norwegian economy
the Media industry has a social responsibility to give innbyggarane information, but under the koronakrisa, it has become difficult for many local newspapers. Both because of the smitteverntiltak that makes it hard to meet people and because of reduced income.
– It is very important that people around the country will get information about what happens and how they shall be for the information that shall be given, says Gloppestad
Further, he says that it is important with a varied choice of newspapers so that as many as possible to get the most possible information. On the way the newspapers to stop the pandemic that prevail in the country now.
WORST CASE: Aadne Gloppestad is afraid they must permittera people in the newsroom if advertising revenue continues to be so small. – It is very unfortunate in the situation we are in now. People have a very great need for information about what happens and about koronaviruset.
Photo: Shirley Guddal / NRK Believe more newspapers can forsvinna
the Media industry have gathered together and want a hjelpepakke in over a billion dollars to come through koronatida. So far it is only the general measures for the business they have got.
– It has helped a little, so far. We will not come to bear this for a very long time without krisepakkar from the government, ” explains the editor and general manager in Fjordingen, Bengt Surface.
Both he and Gloppestad is easier said than done for several local newspapers come to forsvinna because of the awkward situation.
– We can not see away from that several newspapers will go the doll in this period. Especially those who are worse off set from before, says medieforskar Erik Wilberg
– When the local papers die, it is a part of samfunnsinfrastrukturen this, and we need to by all means avoid. The correct information to the innbyggarane is incredibly important, ” explains Wilberg.
POSSIBLE AVISLØFT: Many newspapers have seen increased interest for subscriptions for the newspapers of the cities. Medieforskar Erik Wilberg, is convinced that readers will pay for subscriptions also for koronakrisa.
Photo: Leif Rune Løland / NRK Have received several abonnentar
Although this contributes to a digital lift are both small and large newspapers are still dependent on the annonsane in papirutgåvene of the newspapers. The digital annonsørsidene have huge competition from companies like Google and Facebook. There goes the income the right to foreign countries.
Still think he can be a boost for the local newspapers that manage to come through the difficult time. For example, have Fjordingen sold almost 60 new subscription the last time. And Kai Aage Pedersen, editor in Firda, says that there never before has been so great interest in order to buy the digital subscription of Firda.
READ ALSO: DNB boss about koronakrisen: – We will not return to the same world we left the
– do you Think readers will continue to pay for subscription after koronakrisa?
– Yes, I’m entirely convinced. When it comes to readers, I am very optimistic, ” says Wilberg, enthusiastic.
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