the Walt Disney company greatly reduced the cost and placement of advertising in Facebook amid boycott of the social network due to a lack of a violent struggle with racism.
according to the newspaper The Wall Street Journal, citing its own sources, the company took first place in spending on advertising in this social network in the first half of 2020, and also the second place by the end of 2019. This year, Walt Disney spent $ 210 million on advertising its video streaming service Disney+ to Facebook.
According to the newspaper, owned by the company, the operator of the service Hulu, has suspended placing in Instagram. From 15 APR to 30 Jun Hulu has allocated for the is $ 16 million.
hundreds of company in the U.S. and other countries in recent weeks, announced the suspension of advertising on Facebook, as the social network allegedly did not take action to delete messages of a racist nature.
