El Paso’s Music Legacy: Remembering DJ Steve Crosno Through Rediscovered Interviews
El Paso, a city known for its vibrant music scene and diverse community, owes much of its musical landscape to the pioneering work of DJ Steve Crosno. His legacy continues to resonate even years after his passing, with the recent discovery of never-before-aired interviews and archival footage shedding new light on his impact.
Breaking Barriers Through Music
Steve Crosno, a white DJ from Arkansas, made history in El Paso by being the first to play Spanish-language music on an English-language station. His groundbreaking approach to radio programming was described by Miguel “Mike” Guerrero, a fellow radio host, as “revolutionary.” Crosno’s willingness to break away from standard playlists and introduce a diverse range of music, including R&B, blues, and Latin sounds, set him apart from his peers.
Arriving in El Paso in the 1960s, Crosno quickly became a prominent figure on the airwaves, connecting with the community through his unique style and eclectic musical selections. His show, “Cruisin’ with Crosno,” captured the essence of laid-back Sunday afternoons and family gatherings, reflecting his deep understanding of his audience’s preferences.
Rediscovering Crosno’s Legacy
The recent unearthing of interviews conducted with Crosno in 2000 and 2001 provides a deeper insight into his personality and impact. Chris Cordova, a filmmaker working on a documentary at the time, had the opportunity to speak with Crosno about his career and influence on the El Paso music scene. Despite his eccentricities, Crosno’s genuine connection with his audience and commitment to promoting cultural diversity stood out in his interviews.
A Larger-Than-Life Personality
Known for his eccentric appearance and flamboyant wigs, Crosno’s larger-than-life personality matched his innovative approach to music and community engagement. His decision to wear wigs stemmed from a hiking accident in 1959, during which he lost his hair and decided to embrace the opportunity to have fun with different hairpieces. This playful attitude extended to his work on radio and television, where he pushed boundaries and challenged norms.
Television Ventures and Cultural Celebrations
In 1962, Crosno launched “The Crosno Hop,” a weekly dance show on El Paso TV station KELP, setting the stage for his later TV endeavors. Two decades later, he returned to television as the host of “Studio 14,” a show that celebrated diversity and cultural heritage through music and dance. Manny Rivera, a longtime friend of Crosno, emphasized the inclusive atmosphere of the show, noting that it was more than just a dance program—it was a celebration of identity and community.
Building Bridges Through Music
Crosno’s impact went beyond entertainment; he actively sought to connect with the El Paso community and foster meaningful relationships with his audience. DJ Mike Guerrero recalled Crosno’s dedication to hosting events, interacting with fans, and bridging cultural divides through music. Crosno’s outreach efforts extended to neighborhoods like Segundo Barrio and the Lower Valley, where he engaged with the Hispanic community and created lasting bonds.
Legacy of Inclusion and Connection
Despite his passing in 2006, Crosno’s legacy lives on in the hearts of El Paso residents and music lovers. His passion for music, community engagement, and cultural celebration left an indelible mark on the city’s music scene. The rediscovered archival footage serves as a testament to Crosno’s enduring influence and the lasting impact of his work.
In Conclusion
Steve Crosno’s contributions to El Paso’s music legacy are a testament to the power of music in bridging cultural divides and fostering connections within communities. His innovative approach to radio and television programming, coupled with his genuine rapport with audiences, set him apart as a trailblazer in the industry. Through the rediscovery of his interviews and archival footage, Crosno’s legacy continues to inspire new generations of music enthusiasts and community advocates.
