El Paso has long been known as a vibrant music city, a place where people from diverse backgrounds come together to celebrate their shared love of music. One individual who played a significant role in shaping the musical landscape of El Paso was DJ Steve Crosno. Through his groundbreaking work on the radio and television, Crosno bridged cultural divides and left a lasting impact on the community.
### Pioneering Spanish-Language Music on the Airwaves
Steve Crosno, a white DJ from Arkansas, made history in El Paso by becoming the first DJ to play Spanish-language music on an English-language station. His decision to incorporate a diverse range of music, including R&B, blues, and Latin sounds, was considered revolutionary at the time. Miguel “Mike” Guerrero, a longtime radio host in El Paso, recalls Crosno’s approach as groundbreaking. Guerrero remembers Crosno’s unique style and connection with the community, which quickly made him a prominent figure in the 1960s.
### The Legacy of “Cruisin’ with Crosno”
Crosno’s show, “Cruisin’ with Crosno,” was a reflection of his laid-back approach to music. In a newly unearthed clip, Crosno explained that he aimed to provide his listeners with the songs they wanted to hear, particularly focusing on low rider songs that resonated with a large portion of the audience. His show’s title evoked a sense of relaxation and enjoyment, painting a picture of a Sunday afternoon spent with family and friends, enjoying music and good company.
### Rediscovering Crosno’s Impact
The recent rediscovery of never-before-aired interviews and archival footage from Crosno’s career sheds light on his lasting influence on the El Paso music scene. Filmmaker Chris Cordova conducted interviews with Crosno in 2000 and 2001, capturing the DJ’s humor and eccentric personality. Cordova recalls Crosno’s willingness to share his story and his nickname for him, “Big Time,” as a testament to their friendship.
Crosno’s commitment to bringing together diverse groups extended beyond the airwaves and into the realm of television. In 1962, he launched “The Crosno Hop,” a weekly dance show that captivated audiences and encouraged young people to embrace their cultural heritage. Two decades later, Crosno returned to television as the host of “Studio 14,” a show that celebrated music and community in a way that resonated with viewers of all backgrounds.
### Embracing Diversity and Inclusivity
Manny Rivera, a longtime friend of Crosno, reflects on the impact of the DJ’s television show as a place where everyone felt welcome and celebrated. Rivera emphasizes Crosno’s ability to make individuals feel special and proud of their cultural identity, creating a sense of unity and belonging within the community. Yvonne Sanchez, another friend of Crosno, recalls his eccentric personality and unique sense of style, including his trademark extravagant wigs that added to his larger-than-life presence.
Crosno’s dedication to connecting with his audience went beyond hosting events and interacting with fans. DJ Mike Guerrero highlights Crosno’s efforts to immerse himself in the community, attending events and engaging with individuals in areas like Segundo Barrio and the Lower Valley. Guerrero notes that Crosno’s genuine interest in connecting with the Hispanic community set him apart from other DJs and solidified his legacy as a beloved figure in El Paso.
### A Lasting Impact on El Paso
Steve Crosno’s passion for music and community left an indelible mark on El Paso, one that continues to resonate with audiences today. Through the rediscovery of archival footage and interviews, listeners gain a deeper understanding of Crosno’s legacy and his profound influence on the city’s cultural landscape. As El Paso continues to thrive as a music city, Crosno’s pioneering spirit and commitment to inclusivity serve as a lasting reminder of the power of music to bring people together across boundaries and generations.
