As described in the FAC, the current situation with the pandemic coronavirus infection is reflected by including in the market of DMS services. Introduction the isolation affected the behavior of people and led to a reduction in complaints of clients in the segment of outpatient, dental and inpatient care. People began to turn to doctors only in emergencies, as evidenced by the increase in the number of medical remote FAC with the call of doctor to the house and medical care.
“We note an increased demand for remote services that allow you to receive services without leaving home. The main interest is the product of “Telemedicine” – the remote provision of online consultations by medical specialists. In addition, among individuals and legal entities, there is a high interest to test for the presence in the body CoVID-2019,” said the company.
the Increased demand for telemedicine support notice and “Rosgosstrakh Life”. The company promptly provided to all without exception to customers of the Bank “Opening” access to online consultations with doctors as therapist and narrow experts. And through the agent network began selling inexpensive off-the-shelf solutions with telemedicine and online cacapon.
“Many insurers have offered insurance against the risk of the coronavirus, but “Rosgosstrakh Life” went the other way, – said the Director of market management, member of the Board of IC “Rosgosstrakh Life” Natalia Belova. We decided to focus on the client needs, “yesterday”, and on current and future. In addition to the uptake of telemedicine, we see that clients concerned with the preservation of capital in the crisis and subsequent recovery of the financial portfolio. So people already need emergency solutions – tools with capital protection and high potential growth”.
This tool – investment life insurance, but here, in the words of Natalia Belova, require new investment strategy. They should be based on the investment in the securities industries that either win in the current situation, or will begin to recover first and fast. Flexible “safety cushion” for people can become cumulative policies. Also popular options of “crisis” after-sales service – for example, people with existing policies to enjoy increased grace period during which you can pay the next instalment.
According to opinion polls, which “Rosgosstrakh Life” held on the eve of and during the epidemic in Russia, more than two thirds of Russians have no savings, and half of the respondents have loans. The current situation can motivate people to think about financial protection, however, to make such insights based on the dynamics of sales today is too early, says Natalia Belova. The fact that the lion’s share of insurance policies are now sold through banks. During the period of isolation of Russians to visit offices of banks only in case of emergency, so at the end of Q2, insurers predict, on the contrary, some decline in fees.
Analysis of consumer demand of the company “Ingosstrakh” has shown that most Russians in the near future ready to buy a insurance policy – 24.6 per cent. This is not surprising because such insurance is required. Significantly fewer clients who are interested in CASCO (2.8 percent), life insurance (2,7) and LCA (2,4).
As noted in the company, these figures clearly demonstrate initial public reaction to the uncertainty of the future and economic risks. In such circumstances, people tend to reduce spending and total cost optimization. However, the most popular products remain relevant, and a sample CTP revealing. The CTP segment, according to experts, the company will support the volume of the market of retail insurance. But the demand for voluntary insurance will recover along with reducing uncertainty and stabilizing the economy.
While the economy is under pressure of the pandemic and fluctuating oil prices, demand insurance products that protect in the event of temporary disability. According to the IC “Sberbank life insurance”, their employees most actively secure the companies of the Moscow region (20 percent of the total number of existing contracts), Saint-Petersburg and Leningrad region (11.5%) and Nizhny Novgorod region (7 percent). This policy provides employees with protection against unforeseen situations related to health as well as financial support upon the occurrence of adverse events.
As noted in the company, most employees insured enterprises of wholesale and retail trade (35 percent of the total number of existing contracts), in the second place agricultural and construction companies (11 percent). Take care of employees well as enterprises of the transport sector (7 per cent) and food industry (4 percent). In all sectors, 90 percent of contracts are for one year.
Every second, the employer supplements the basic insurance services, telemedicine and second medical expert opinion. Employees of enterprises protected by insurance, free remote medical consultation and a second opinion physician at the initial medical opinion.
Despite the growing interest in products for the protection of life and health insurance market, like many others this year, are facing hard times. “We expect the strongest negativevnosa influence will be exposed to all segments of voluntary insurance, compulsory, are likely to be less. Moreover, the scale and effects of the crisis on the insurance market could be fully assessed until completion of quarantine,” – said analysts of the rating Agency “Expert RA”. The greatest reduction in revenues in 2020, they predicted, will be insurance against accidents and diseases (-25 percent), LCA (-20 insurance other property of individuals (-20), life insurance (-20 percent). Avoiding buying expensive and unnecessary insurance hull will reduce the segment by 15 percent.
However, the insurers do not lose optimism and support it with numbers.
“We have analyzed that the history of outbreaks of various diseases (swine flu, Ebola, etc.) shows that markets typically recover quickly and return to “doverennye” levels. And after the restore they begin to grow rapidly, – said Natalia Belova.- For example, in the US people suffered a serious epidemic of Spanish influenza in 1918-1919, when the General mortality rate rose from 14.1 to 18 per thousand residents, and payments of the American companies for life insurance amounted to 125 million rubles – 50% of all payments of the period. Subsequent charges insurers began to grow 21 percent in 1919 and by 16 percent in 1920″.
