From large chain Lenta, whose main shareholder last year was “Severgroup” Alexey Mordashov, may be replaced by the user. The likely new CEO of the network, referred to as a top-Manager of “Magnet” by Vladimir Sorokin, who is leaving the current job at the end of the month. In the “feed” analysts expect the top Manager of the strengthening the supermarket format and development of the online channel.That the new CEO of “Tapes” can be a Deputy CEO — commercial Director of “Magnet” Vladimir Sorokin, “Kommersant” said a source in the market. About it knows also a source “b” in investment circles. At what stage is the discussion of this issue, sources said. This week it became known that mister Sorokin has decided to leave the “Magnet” on August 28. In this network he came in January 2019 and was responsible for the development of the commercial direction, assortment policy, pricing, suppliers, etc. Before that a top Manager worked in X5 Retail Group (“Pyaterochka”, “Perekrestok”, “Karusel”): in 2013-2014, he held senior positions in a network “Pyaterochka”, and then until June 2018, was the head of a network “Crossroads”. Contact Mr. Sorokin has failed. In “the Magnet” has not responded to questions about possible new job of the top Manager and the obligations of the non-compete.”Tape” — one of the largest retail chains in Russia. At the end of June 2020 operated 379 shops, including 248 131 hypermarkets and supermarket. The chain’s revenues for the first half rose 8.9% to 216,97 billion rubles., net profit of 8.91 billion rubles against the net loss of 4.82 billion RUB, the company informed. The main shareholder “Tapes” with a share of about 78% is “Severgroup” Alexey Mordashov (ranked fourth in Forbes with a fortune of $16.8 billion).The current CEO of “Tapes” Herman Tinga joined the company in 2013. Led the network in December 2018, then the major shareholders were still Luna Inc. (controlled by American TPG Group) and the European Bank for reconstruction and development, which in April 2019 agreed to sell their shares on the “Severgroup”. In “Severgroup” and “the Ribbon,” said they would not comment on “market rumours”. To contact Mr. Tingay failed. The General Director of “Infoline-Analytics” Mikhail Burmistrov said that the management “Feed” is different from some slowness, and Alexey Mordashov need a more dynamic team “With this perspective, Vladimir Sorokin he was much better and will be better able to implement its ambitious strategic goals.” According to experts, the top Manager of the X5 already left the successor CEO Igor Shekhterman and obviously outgrown level of the commercial Director or the operational Manager.Senior analyst at Gazprombank Marat Ibragimov recalls that Vladimir Sorokin led the recent successful transformation of the “Crossroads” towhich helped to attract customers into stores and to improve operational performance of the network. As reported by X5 in the third quarter of 2018, the profitability of “Crossroads” was higher than the average company, and this network has become the most dynamic in the X5 for revenue growth. According to mister Burmistrova, from two retail formats, the “Tape” the greatest potential are the supermarkets and here the successful experience of Vladimir Sorokin transformation of the “Crossroads” will be very popular. In addition, just as “Crossroads” was formed online business X5, and the development of this channel “Tape” critically needs to be accelerated, including in connection with potential synergy with the “Platypus” (also belongs “Severgroup”), the expert adds.As noted by Marat Ibragimov, in a short time, “Tape” should determine the development strategy, including presentation to investors. According to him, the past few months, the company had a pause, now the market is waiting for “the Tape” understanding what can take place the network in the current environment, when the popularity of large retail formats is falling, and the demand for online sales, by contrast, is growing.Anatoly Kostyriv
