It was a Monday evening of superlatives – at least as far as the respective stage arrangements and, above all, the spectacular performances of the last five new companies were concerned. The two sporty young entrepreneurs from “Everjump” already set the bar high: they presented their supposedly complete reinvention of training with the skipping rope exactly as it should be for dynamic founders – while they let the ropes fly and diligently jumped. But so much in advance: the dream of a deal later burst for her.
The entrée of the mother-daughter duo behind the equestrian sports equipment foundation “Stallzauber” is even more striking: the young rider Kadia stormed the stage on horseback – on the back of the stallion “Tejano”. Additional information on the great horse spectacle: Getting involved in the world of horse reins was fun for the lions. But the “magic wand” accessory seems to be a very small niche business that Ralf Dümmel ultimately wanted to get involved in.
However, the hard rocker Axel Rudi Pell shot the bird off completely. He let the audience yelp his electric guitar, as he usually does at mega festivals such as Wacken. “That was a strong start,” marveled Georg Kofler, whose ears still seemed to be ringing. “Now we expect a strong performance.”
The curious, self-mixed perfume creations, which the musician, who had been used to success on completely different stages, had brought with him, amazed the “lions”. But the metal man Pell didn’t get a deal! Because: Sympathy values alone were not necessarily enough this time. The investors in the finale of the current VOX start-up show season were generally not particularly willing to donate.
So there was definitely (spectator) expectation pressure on the final pitch presentation by Geza Lakatos and Jan Nordhoff, the two founders of the still very young company “Rollyz Berlin” (renamed ROLLYZBERG after the recording). In comparison to the evening’s predecessors, her performance seemed quite excitingly staged, but then again unspectacularly down-to-earth. The two company partners, both of whom came from the design field, dragged a washing machine into the studio. After all, it weighed 80 kilos. A Herculean feat? Oh well.
But what the “Rollyz” duo gradually presented was more original: the company hides a smart transport solution that wants to move the world. “I’m going to design the sack truck for your pocket,” the creative head Geza once planned. He was just tired of his many moves with annoying heavy objects.
What he came up with and had his partner Jan, an expert in 3D printing, implement are practical little everyday helpers: “Rollyz” are transport rollers that can be attached in various ways: with the help of adhesive pads that can be removed without leaving any residue straps or by screws. Simply put under heavy loads, a washing machine can also be transported very easily. The founders want to offer their “Rollyz” wherever parcels or luggage need to be moved – in post offices, at train stations or airports.
What makes your product appealing: The plastic “Rollyz” consist largely of renewable raw materials such as corn starch and vinegar. “They are biodegradable,” assured founder Jan.
However: The colorful small rolling systems were still produced with a 3D printer, which should explain the expensive sales price of around 70 euros for a two-roller set. With professional help, the founders wanted to go into series production quickly and then become significantly cheaper. So far the plan!
What got rolling less quickly, however, was the debate about the “Rollys”. This was mainly due to the somewhat naïve-looking designers themselves. Drawing up business plans doesn’t seem to be their forte. They desperately need support. Several lions saw through this shortcoming – and got out immediately.
Only Ralf Dümmel let his thoughts “roll”, even though he harshly criticized the founders, teasingly. They wanted the 125,000 euros for 15 percent of the company shares in their start-up. The retail expert didn’t like the high rating at all – given the very manageable first sales successes with a product that can also be easily copied. “Did you roll those?” he asked the founders cheekily.
It goes without saying that it takes a lot of money, a lot of marketing and the construction of real industrial production to let the “Rollyz” roll. But then Ralf Dümmel surprised not only the company founders, who already saw everyone’s skins swimming away, and the audience. Dümmel actually said: “We’ll get it all done.”
But not at the price that the “Rollyz” founders called for. It went back and forth. Ralf Dümmel made far-reaching demands. He secured 33 percent of the promising but also difficult young company. The founders had to swallow hard, but then they pulled themselves together. “I see you are very enthusiastic, just like us,” said designer Geza to Ralf Dümmel. “We need exactly such people in our company.”
So the current season of “The Lion’s Den” ended on a happy note. “Mega”, said Ralf Dümmel. “Insane,” said founder Jan. “It went perfectly, just as we dreamed,” he revealed. “This will change our lives.” It’s a show that moves hearts and gets things rolling. The anticipation for new episodes is already rising!
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The original of this post “Dümmel mocks founders because of “rolled” rating – and makes an offer” comes from Teleschau.
