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**SXSW 2025 Unveils Exciting Speaker Lineup for Conference**

The South by Southwest Conference (SXSW) is gearing up for its 2025 edition, promising a lineup of speakers that focus on the intersection of technology, business, and the ever-evolving landscape of the tech industry. Set to take place from March 7-15, 2025, this year’s event will delve deep into the impact of AI and its implications for the future.

As SXSW prepares to bid farewell to the Austin Convention Center, which will soon be replaced by a new cutting-edge facility, the initial list of featured speakers reveals a strong emphasis on the corporate side of the conference. While the usual big names from the music and cinema industries may not be as prominent in the lineup, attendees can expect a wealth of insights and discussions on the business of tech and its influence on various sectors.

Leading the charge in providing a state-of-the-state study of their respective fields, industry experts like Amy Webb, Joost van Dreunen, and John Maeda will offer their perspectives on emerging tech trends, the gaming industry, and the role of AI in design. Webb, known for her insightful Emerging Tech Trend Reports, will present the 2025 edition, while van Dreunen will explore the state of play in games, tech, and media. Maeda, on the other hand, will shed light on the future of design with a focus on AI-powered automation.

AI will undoubtedly be a major theme throughout the conference, with sessions like “How Not to Screw Up an AI Transformation While Shaping the Future of your Company” by Ian Beacraft and “10 Myths Busted: The Real Impact of AI and Emerging Tech” by Sandy Carter aiming to provide practical guidance and dispel misconceptions about AI adoption in business settings.

In a rapidly evolving tech landscape, corporations are looking to adapt and restructure to stay ahead of the curve. Mike Bechtel of Deloitte Consulting LLP will challenge the notion of expertise in his session “Breadth is the New Depth,” advocating for a more versatile approach to skill development. Cheryl Miller Houser will explore the power of storytelling in marketing and sales, emphasizing the importance of human-centered narratives in driving connection and culture.

For those seeking a break from the tech-heavy discussions, sessions like Dr. Laurie Santos’s live recording of her podcast “The Happiness Lab” and Morra Aarons-Mele’s exploration of leadership strengths in “Love Your Tricky Brain and Unlock Your Greatest Leadership Gifts” offer refreshing perspectives on mental well-being and personal growth. Peter Attia’s session on longevity and Douglas Rushkoff’s optimistic take on the impact of technology further add depth to the diverse range of topics covered at SXSW 2025.

Despite the focus on business and technology, the conference will also feature sessions that touch on broader societal issues. Nobel Peace Prize Laureate Nadia Murad will share her harrowing story of survival and advocacy in “From Survivor to Advocate: Nadia Murad’s Fight for Human Rights and Justice,” shedding light on the ongoing fight against human trafficking and injustice.

SXSW 2025 promises to be a thought-provoking and engaging event, showcasing the latest trends and insights in the tech industry while also addressing broader themes of leadership, well-being, and social impact. As the conference approaches, attendees can look forward to a dynamic lineup of speakers and sessions that will inspire and challenge them to think differently about the future of business and technology.