Through the floor-to-ceiling window fronts, the rays of the sun a light to the plate, tickles the heavenly Avocado bread, dipped in the steaming coffee Cup. In the Miró Manufactura de Café in Zurich, only the light (the most beautiful Insta’s not true-Shots are guaranteed), but also the minimalist Interior, the smoothness degree of the wax soft boiled eggs, the crispy-ness of the croissant and – of course – the taste of the coffee. Although we will miss our almost weekly in the brewers street on the 58 painful, we can enjoy the Latter fortunately still. Temporarily in the own four walls. Then, Miró supplies – namely, if you look at the spoilt for choice in the online shop on mirocoffee.co for a coffee type can decide. Hot tip: If you don’t, ordered just several. And a voucher directly to it.
Daniel Sanchez: Yes and no. Initially, we thought that we will not relate. However, with the first News from Italy, we were worried then, too slowly. As we have informed to us immediately as well as we could to prepare ourselves, or can, measures. That it comes to a Lockdown, so we had not expected. Are we well positioned? Yes, we are lucky that we operate only in gastronomy, but also in home coffee roasting. And with the Online channel, we have a source, the orders come in. The not covers but not all costs.
After the first empty swallow we sat down, the collective brain together, tumbled and solutions, how do we survive the crisis best. There were two aspects which have occupied us. Firstly, we Come and we can pay all the wages, the bills and the rent? With the support measures of the Federal government, it works quite well. And secondly: How can we boost our functioning channels, i.e. the online shop, so that we can minimize the damage? There we have implemented measures such as vouchers, PickUp location, and a variety of new products introduced. More to Worry about us, our coffee producer partners in Africa, Central and South America. They were before the crisis on the financial Limit. How you will get through this, is not yet clear. It is clear that it will take much harder. The thought of it hurts us.
We believe that rethinking is already taking place. People are shopping more frequently at local producers of sustainable and fair value chain. The current crisis supports the just because society is linearized with the “Small” solid. Now it is up to us, this momentum so that we can gain in the longer term. I think we will still Post a lot of beautiful, innovative-Corona-ideas that are successful. Need is the mother of invention, right?
We see a stronger society which is based on solidarity and the crisis – with a couple of hard losses, will handle. The economy, you can build again and again. After 9/11 in 2001 and the Subprime crisis in 2008 that took a while, but the economy has recovered very properly. Whether this is comparable to, is an open question and is beyond our Knowledge and our expertise. We see opportunities for us after the crisis – all the online business we had neglected until now, but it was not a focus for us. Since we want to use the Momentum and continue to expand. We hope to open an additional channel for us.
There are countless little moments that give us courage and hope. The support of our regular guests, people that send us nice words and us on your Social channels, support and attention make. The biggest joy for us, our employees, the show itself grateful, because we also support you during the crisis and from the beginning has clearly and openly communicated. That makes us proud!
Visits our Website, buys a bag of coffee or a covers you with the Material. Follow us on Instagram and Facebook. Your support not only us, but also the entire value-added chain. The coffee farmers thank you already! The whole Miró Team, of course!
Thank you, Dani! Say Hello to your Brudi and your whole Team!
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Then sends a message to styleonline@ringieraxelspringer.ch
article Style
This article was originally published in the magazine Style. More exciting articles, see www.style-magazin.ch.
