Radio station “Silver rain” can change the name and format, to refocus mainly on music broadcast, said its founder, Dmitry Savitsky. This is due to the sharp fall of advertising revenues in varying degrees affecting the entire radio market.Founder of radio “the Silver rain” Dmitry Savitsky June 3 announced live station about the sharp decline in advertising revenues and that because of this, we can change the format. As told “Kommersant” Mr. Sawicki, the income of the station in recent months has declined by 99%. Because of this, I had to cut about 30% of staff and close several programs. Discontinued the newscasts on weekends, the morning news, and the news releases that come out at 23:00, overall closed about half of the existing programs.As a result, according to Dmitry Savitsky, the expenses of the radio station has managed to reduce by 50%. She also took advantage of the licensing exemptions for radio stations has weakened the power of the transmitter two times, but it brought only a small savings in 100 thousand rubles, said Mr. Sawicki.If advertisers will not start to come back, since July 4, “Silver rain”, can completely change the format to less costly to reduce costs by 80%, said Dmitry Savitsky. “Variants of formats are now being discussed, this is likely to be some kind of music box interspersed with news. In this case it wouldn’t be “Silver rain”, so it will be strange to leave the same name,” says Mr. Sawicki.The management station also plans to launch a system to collect donations from listeners.The question of the potential sale frequency Mr Sawicki to discuss did not. “Selling frequency — this is the question from a different region. It is as if a child died, and the parents would ask, are you going to sell the bed”, he said.In some regions it reaches 80%, and in cities where the economy depends on several businesses, it could be a full stop advertising, estimated the head of “GPM” Radio (“Autoradio” “Humour FM” etc.) Yuri Kostin. On average, partners in the cities falling in March—April amounted to 70-80% compared to the same period last year, said the General Director “Russian media group” (“Russian radio”, “Radio Monte Carlo”, etc.) the novel Sarkisov. The General Director of “European media group” (“Europe Plus”, “Road radio”, etc.), the Roman Emelyanov estimated drop in income of the holding for March—April are not less than 50%, and in the regions, according to him, we are talking about the decline of 70% or more. In General, the radio was one of the most vulnerable media: as previously predicted in the Ministry of communications, advertising budgets there in 2020 will fall by more than half or 8 billion rubles, the Holding said that hope also grants Russian televisio��Noah and radio broadcasting network (RTRS), which would temporarily reduce its tariffs, subsidizing part of the costs of radio stations broadcasting in settlements with a population of 100 thousand people, as well as reduced rates of copyright payments. The Deputy head of the Ministry of communications Alexei Volin called “totally unrealistic” the introduction of subsidies to RTRS and radio stations, but did not rule out the possibility of reducing the rate of copyright payments.Valeriy Lebedev
