the Revenue of clothing stores for two months decreased, despite the fact that shopping was available in online format. But it’s summer now, and many would like to update your wardrobe.
whether to Wait for the discounts and how retailers are preparing for the exit from the crisis — in the material life.
From 1 June in Moscow shopping centres have opened again the doors for visitors. Relented and restrictive measures of self-isolation, but the nation is not in a hurry to go to public places. Excitement expected in clothing stores. The summer came, and many, mostly women refresh their wardrobe. But despite providing all the safety measures (sanitizer in stores and the markup), the hype never happened.
According to the it company “Motor”, revenues of clothing stores in March were 28% lower compared to the same period of 2019, in April to 88% in may to 69%. It is noted that the average bill in may was smaller by 10% than the same period last year, and in April by 15%.
During the regime of restrictions of sales spilled over into online. But the situation started to change since mid-may, when the authorities of several regions has allowed the work of non-trade, and the industry gradually began to recover. The company’s CEO Andrey Romanenko shared their observations with Life:
to stay afloat, clothing stores actively moved to the online. estimates fashion expert remote trade is very convenient, but people continue it is important to look at the thing in person, touch and try on the spot.
CEO of communications Agency PR Partner Inna Anisimova noted that many of the stores from the first days of the work offer visitors the goods at a discount. Some of them have discounts up to 30-50%. The expert noted that in the cosmetic shops the largest concentration of buyers were observed at the stand with nail polishes.
of Course, to buy something for half price rather than full price, but for off season sales even earlier. However, you can hope that the sellers try to attract buyers.
— the Prices will be low at first to build up traffic. After the lifting of restrictions and the end of isolation of the discounts will end and may will be higher prices in all segments to cover losses, — said General Director of communications Agency PR Partner Inna Anisimova.
IAC Senior analyst “Alpari” Anna Bodrov believes that retail will make every effort to attract the consumer’s attention, announcing seasonal sales and various promotions. The specialist said that most people will adhere to the austerity measures. In Moscow at the end of the summer could be reduced by about 10% of the retail space, and salesand to sink by 20-30% compared to the same period last year.
Given that now people have no free money, Anna Bodrova does not see massive demand for clothing immediately after the opening of outlets. Buyers missed the format offline shops and be sure they will come to see and to touch. However, this year, it is estimated that retail sales will remain in a deep red and begin to recover, when aligned, the solvency of the Russians.
