Explosive growth in the number of visitors to the web sites of major retailers are recorded in March – in some cases this figure has doubled. Many people on the course had to adjust to a new, more expeditious mode is to expand the staff collecting goods, couriers, drivers, and update websites and applications.
Speed was a key factor, says managing Director of digital marketing and product Lamoda Yulia Nikitina. Company during the week has prepared a new idea, and then promptly brought it to life, expanding the list of categories of goods for sale. Under this project, was launched contactless delivery of orders. The number of new customers, including the launch of the project has doubled.
the same increase in the number of new buyers at the end of March and at the Internet-shop Ozon. “In April, every third buyer made repeat orders,” – said Deputy General Director on public relations of the company Maria Zaikina. That is, people begin to form a new habit – to buy through online, not single, and constantly.
the growth of the shares of active buyers have registered in AliExpress. According to the Director of development Dmitry Selikhova, even before the pandemic, the company has increased its logistics capacity. The delivery and before they were contactless. “Therefore, all things that could alienate buyers online, which was decided even before the crisis,” Selikhov said.
In goods.ru before the pandemic began to develop cooperation with retail chains when ordered online-goods can be picked up at the nearest location point. In this respect, collaboration between online and offline retailers is another trend. One of the promising areas could be the cooperation of the online platforms with the IT-companies. As an option for the future – the ability to deliver goods and products on building drones. Such a system is already used in China.
According to the Director for business transformation of the Russian office of Publicis Groupe Yulia Udovenko, the situation of the pandemic will adjust the habits of the Russians. Will increase the request for the ability to buy, pick up the goods next to the housing. Therefore, according to forecasts, will be in demand formats such as vending machines in the hallways and stores of the category “at home”.
With the growth of online trading will change and approaches to service. Experts believe that stores will no longer offer a “pig in a poke.” That is, the buyers will have the opportunity to review the product, evaluate its dimensions online as if it were in a regular store. To achieve a similar effect would be possible due to the small videos, creating 3D models using augmented reality in the profiles of the products, gives examples of the General Director of digital-andgentstvo 24TTL Yuri Shishkin. Some online shops have already started to implement such ideas. Examples are the online fitting room. It is for such technologies for other groups of goods – the future. Their introduction will increase the number of purchases via online.
