On the background of the crisis and quarantine measures related to the pandemic virus COVID-19, sales of online grocery retailers continue to break records. So, the first quarter of 2020 already provided the “Platypus” revenue growth of 34.5% year-on-year to 3.33 billion. However, experts state, even such indicators are the “Platypus” is not comparable with the explosive dynamics of its competitors.Revenue online grocery retailer “Utkonos” in the first quarter of 2020 rose by 34.5% compared to the same period in 2019 and reached to 3.33 billion rubles this is stated in the financial statements of the company. The question is how the work with corporate clients and retail product delivery, including the private packstation. The most dynamically developing sales channel was a mobile app. For the first three months of the year almost half of the orders for 47% of the total number — have been committed through it. By 6.1% year-on-year increase in the average check, to 5.8 thousand rubles. In February, the growth of the audience of an online store year on year increased by 27%, and monthly revenue has exceeded RUB 1 billion Due to the introduction of a state quarantine due to a pandemic virus COVID-19 March revenues reached a record for the company of 1.38 billion rubles, follows from the statements. On the background of wave-like growth of online food sales caused by the limitations of the pandemic, the Russian Internet-shops increased prices for some categories of products, which drew attention to Euromonitor International. So, for the period from March 19 to April 18 at an average of 2.89% more expensive fish and seafood, sweets — on 5,27%, ready meals — by 4.21%, and some juice — almost 80%.Being the oldest player in the market, “Platypus” is rapidly losing its leadership in recent years, says the co-founder of the Agency Data Insight Boris Ovchinnikov. “In January and February, the retailer showed an increase of about 20% year-on-year, much above the absence of any growth “Platypus” in recent years. This seems more important than expected surge in sales in March, which occurred because of the hype,” he comments.In the first quarter of site traffic was 7.5 million users in March year-on-year traffic has grown fourfold, up to 220 thousand sessions per day. Online-hypermarket “Utkonos” continues to increase and the proportion of own brands (STM): in the first quarter, they occupy almost a quarter — 24% of the total number of orders. By the end of the reporting period, the range of the STM reached 110 items. According to Euromonitor International, from 19 March to 18 April, the average cost of STM online showcases the “Platypus” has increased by 9.41%.In the segment of online grocery delivery is growing rapidly, competition continues Mr. Ovchinnikov, indicating that a member of the X5 Retail Group Pyaterochka has only recently emerged online and a few weeks work is already comparable with “Platypus” in the numbeTSS orders. The expert expects that explosive growth of sales in this segment may result in difficulties in the future. “It is an important the possibility to make the order. But when the situation is normalized, these factors may cause the rejection of the people”,— believes Boris Ovchinnikov.About record sales growth in the first quarter of the year represent and other market participants. As previously reported by “Kommersant”, the net proceeds of the online supermarket Perekrestok.ru included in the structure of X5 Retail Group (owns networks “Perekrestok”, “Pyaterochka” and “Carousel”), increased by 135,3%, to 2.09 billion rubles, year-on-year. Almost half of the sales platform for all of last year (4,31 bn). At the same time representative of a grocery network “Coswell” stated that since March 11th the average number of orders per day increased tenfold, up to 8 thousand per month, the company has connected to the delivery of new cities: Kazan and Saint Petersburg.Nikita Sharenkov
