Cross Karina (real name Karina Lazarians) — actress and singer, occupying the third place in ranking of Russian TikTok version of “Medialogia”. The amount of followers on Instagram and TikTok she is the most popular member of the clip of Svetlana Loboda “Boom Boom”. Karina Cross was held by Boris Barabanova a small educational program in the field blogersha craft.— Karina, please explain how people basically come in Tictoc and as it was in your case? — I like everything new and try to understand the platforms and interfaces that appear in sight. To the site TikTok I went to one of the first, when it was still called musical.ly. I registered there, but then abandoned the case, and only when there was a brand TikTok, I was there to fill the content. I didn’t do what was agreed,— I did not open my mouth for other people’s songs, and just loaded there sketches, just like in Istagram.— That is what Instagram is called “vine”? — Despite the small timing, vine (short video with jokes on everyday topics, the format got its name from the Vine app, but more relevant now in the works Istagram bloggers.— “B”) differs from TikTok-format to 15 seconds. Now TikTok appeared three-minute videos, but I still think TikTok is a platform designed for a fairly quick perception. People use it at work, during breaks, on the subway. Instagram is also quite fast platform, but it takes more time than the TikTok. But YouTube is generally the home court: you come home, leave yourself something to eat and watch videos. 15 seconds is something easy, not grooving, the fastest of the content here in a short amount fit something cute or summarized information.— Tikekar, dreaming about the big numbers, today, puts at least three or four commercials a day. Can you handle this amount of work? — I post to Instagram daily 7 content of the stories, so it’s not my everyday life, and a full fictional sketches for 15-30 seconds. All the stories I write myself. So for me it is absolutely normal number of rollers, and now TikTok I also reached two or three commercials a day. I often take content from storis in Instagram, because that’s where they long to live by the rules of the platform. And sometimes there are such strong stories that lose their shame. And they are gaining a huge number of views.— Have you ever had during my career “cheat” the number of views of clips on YouTube or followers on social networks? Can we do without it? — I never in my life did not cheat. For the promotion page I was able to participate in the exchange followers with other bloggers. This is when a few bloggers are going to make a big post, choose a gift that in the end give to the winner. But it is a dead audience. In General, any audience that was recruited not on the content useless. Cheat kills statistics. Usually the number of likes, comments and views, it becomes immediately clear live account or not. Often meets the assertion that the unique offer Karina Cross in the blogosphere are stories about the relationship.— I have a huge amount of videos, not related to relationships. They are about friendship, about work, about some professional stuff and humor a wide range of topics, including social. A relationship is a memorable theme. And I like to joke about the relationship.— You have acting training.— Even say more — the diploma.— Does the number of subscribers to the role? Whether acting to increase the audience on social media? For me personally, the actor is not just a profession. At the theatre Institute you develop as a person — you’re doing it, singing every day for five years. You are completely transformirovalsya, develop their psycho-physical apparatus, as in any creative profession, namely, that I believe the profession of blogger. Her acting skills do help. Because there are bloggers who try to make videos on social issues, and it looks weird because is visible uncertainty. I try not to play the role, about which I know in advance that you will not be able to play. And some roles that are difficult to other bloggers, I play easily because I have a degree and I was taught this. I can’t say that artists, musicians, bloggers are some kind of different incarnation. It is the people’s creativity, and they are all alike, all aimed at enriching people’s emotions. This week your joint with rapper Verbee the track “can’t” was in first place in the charts VK. You were created? — Very traditional. We do “track for the first place”, we just bought a music the beatmaker and along with Verbee made a real song about love. It seemed to me that people are tired of the endless pathetic tracks and I wanted something kind and sincere. As it turned out, we were right.
