As students head back to school, the issue of vaping among minors is becoming more urgent. Studies show that more and more young people are using e-cigarettes, with some starting as early as middle school. Vaping devices are easy to access and are often marketed in ways that attract teenagers. The health risks associated with vaping are significant, with potential impacts on brain development and overall well-being. Schools are facing the challenge of addressing this behavior on campus.
Jennifer Cofer, the executive director of the University of Texas MD Anderson Cancer Center’s EndTobacco Program, discussed the dangers of vaping and how students are the target audience. She emphasized that e-cigarettes are the most commonly used product among sixth to 12th graders, with nicotine being the main ingredient in about 98% of e-cigarettes on the market.
Nicotine is particularly concerning for young people, as it can harm brain development, affecting attention, learning, mood regulation, and impulse control. Given that the brain continues to develop until the age of 25, using nicotine during adolescence can have long-lasting effects.
The marketing strategies employed by the vaping industry, such as using social media influencers and appealing flavors, make it attractive to teenagers. Flavors like “Unicorn Vomit” and Froot Loops can draw young people in, but they may not be aware of the nicotine content in these products.
In terms of accessibility, schools are monitoring where students are obtaining vaping products, whether through retail locations, siblings, friends, or delivery services. Students caught vaping during the school day may face disciplinary action, but there is a growing recognition that punitive measures alone are not enough. Public health advocates are working to provide intervention and support to students struggling with addiction.
For students looking to quit vaping, there are resources available, such as the “This is Quitting” texting program. By texting “VAPEFREETX” to 88709, youth and young adults aged 13 to 24 can receive free, confidential support to help them quit vaping or cut back on their usage. The program is available 24/7 in both English and Spanish and has been shown to be effective in helping young people quit e-cigarettes.
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