CROC – not too successful merchant mixers for dairy cocktails. Transported them in the trunk and tried, unsuccessfully, to foist the provincial restaurateurs. Until they suddenly received an order for several pieces from the shabby town of San Bernardino in California. Intrigued, he goes there and finds a long queue at the diner some McDonald brothers – dick and Maurice. The diner sells burgers, putting their production at such a precisely timed conveyor that customers do not need to wait for the order – everything happens instantly. Cunning CROC realized that before him a sensational discovery in the restaurant business, and concluded with the brothers the contract for the development of this fast food chain in other cities and States. Oh, and then the fun began: the explosive mix of “American dream”, when success bring resourcefulness, initiative and persistence, with the manners of the jungle where man is a wolf, and falling must be pushed.
Picture of Hancock continues the traditions of such business dramas like “death of a salesman”, “the Wolf of wall street” or “Boiler room”: depicts the back side of the bourgeois Paradise – as told to the classics of Marxism, an animal grin of capitalism. When there is no moral law, there is no compassion and mercy to a competitor – only the interests of business, only that brings the most income. “Founder” is based on the experience of famous companies, their net swept the whole planet, the more tragic to see what the cemetery destinies, hopes and lives, it was built. The hero of the film CRIC all these bloodthirsty postulates formulated directly and shamelessly as infallible credo, without which no business can stand in this cruel world. And the fact that he actually steals someone else’s idea, assign someone else’s success, and even someone else’s name, in these coordinates turns out to be an absolute rule of the business game, a must-have item of the business plan – the norm.
crock stars Michael Keaton. Unforgettable in the role of Bergman, here it is much meaner to the characters, and the bad dubbing makes the role of a slightly clumsy; however, stylistically conforms to rough, austere and nuances, the nature of the character. As his wife and fellow member always convincing Laura Dern. However, at the first opportunity, the hero of her change the pretty wife of one of his partners. Winner-take-all – this cynical postulate is the leading thesis of the film throughout its duration: we illustrate it again and again and again. However, this blunt but effective fixation on the principle of the jungle – just a repetition of the logic of the real doom that we are concerned with: the hero gives the impression of a tank, relentlessly coming forward and leaving behind ruins. And the dramatic conflict here is in the contrast sampleovo-significant business triumph, with the bloody rags of his background.
One of the victims of the triumph of quality. Step by step the hero makes it easier invented by the brothers MacDonald system: lovingly supported their level of production, the formulation of food – all of which he rejects as a fad food lovers: no matter what the result of all these operations was the network of restaurants of fast, but harmful, important only to the maximum, to failure dampened profitability.
To some extent, this “production drama”, flavored with the unexpected “muzykalnym” number in the spirit of movies with Frank Sinatra – cute, but ridiculous and bizarre entourage. The Director clearly feels that the film threatens to get bogged down in technological details, what tank attacks as the main power on reception of the character can become monotonous, and tries at all costs to screw it insulated the “livening up”, even from another Opera.
On the final credits tell us, how was the fate of each of the characters, and show the real heroes of this story. Happened, by analogy with the theatre, фильм.doc and he would be a unstoppable boring, if not for the subject of showdowns and revelations – star catering, which each of us all the time: the familiar fast food restaurant McDonald’s, the place is almost iconic, irreplaceable part of our hasty life.
