Coronavirus have not just beaten to death and changed the everyday life of the danes.
It has also changed the way the prime minister speaks to us.
It tells two experts in rhetoric, as B. T. has spoken with, on the basis of Mette Frederiksen’s latest press conference from Monday, 30. march. The prime minister has until now got big praises for its ‘landsmoder’-speak.
“It’s got more pathos in the rhetoric,” says Christian Köck, who is a professor emeritus of rhetoric, University of Copenhagen.
“But without to exaggerate. For it happens, we seem danes, it gets gross and mushy, and we do not like,” he says.
Specifically of a phrase has become synonymous with coronakrisen and Mette Frederiksen’s handling of the crisis.
‘Denmark stand together by keeping a distance,’ she has repeated on several occasions.
“It is a nice rhetorical grip, because it contains a contrast. And so is the slogan short and to remember,” says Lisa Storm Villadsen is associate professor at the Department of Communication at the University of Copenhagen, denmark.
She notes that the speech, begins factually, with statistics on the number of dead and hospitalized, but gradually becomes more emotional and with patosfyldt imagery:
‘Much rests on the shoulders’ and ‘the second half will also be difficult’, she says, among other things.
Mette Frederiksen, to talk about the elderly as she has a special message to’, she says:
“We ask the weakest to be the strongest.”
According to the two rhetoric-experts, it is yet a contrast, which makes the message get weight.
“the Term is rhetorical incredibly elegant. Here begins the also to have a clear socialist and sound. My knowledge, this is also the first speech, where she uses the word solidarity,” says Lisa Storm Villadsen and refers to another passage in the speech.
Mette Frederiksen gets the help of the prime minister’s office taleskrivere to his speeches, and one of the masterminds behind called Anita Furu. She is the author and an experienced speechwriter, who has been employed in the prime minister’s office since 2005.
According to the rhetorical experts, Mette Frederiksen’s talking to now hit the spot, but she balances on a knife edge. The danes are as people not for the big emotions.
“Actually we danes are not for pathos. We hold a speech to his confirmation, so preferably something irony and humor in over the. Otherwise, it becomes embarrassing. The same reaction can also come if a politician is too emotional and patosfyldt in its language,” says Christian Köck.
Lisa Storm Villadsen add to:
“It can backfire, if she takes mouth full. She must be careful to take the credit for it though,” she says.
In the current situation, it is Mette Frederiksen’s favor, that the situation actually is serious.
Which the prime minister does not put the hide on. She says in her speech that, ‘since the Second world War not to take so big decisions in such a short time’, after which she continues the roses by itself:
“We have acted quickly to get ahead of the infection and before the illness. We have done it with open eyes. In an unknown terrain.”
Lisa Storm Villadsen says:
“she can afford, because it is a historic situation. We have not experience with it here, and there is a risk of error. She is honest, and on the way she comes also the criticism in itself.”
