American fast-food chain McDonald’s began to open point in belonging X5 Retail Group network “Crossroads”. The institution will focus on delivery, but allow us to serve clients take-away and dining in a single area of the supermarket. According to experts, McDonald’s can open the X5 up to 150 points, and the project will be able to compete with the major services for the delivery of food.McDonald’s and X5 Retail Group (“Pyaterochka”, “Perekrestok”, “Karusel”) launched a pilot project to establish fast-food outlets on-site shops. The parties said Thursday. The first McDonald’s 200 sq m earned in the supermarket “Perekrestok” in Moscow shopping center “League Khimki”. The company is focused on delivery and can also serve customers takeaway and dining in a single area of the store. The project involves the opening of such establishments on the territory of several “Crossroads” in the Moscow region and St. Petersburg. On the results of the first points to be decided on the further development of the format. The parties do not exclude its adaptation and testing in other networks X5.According to Euromonitor International, in 2019 McDonald’s was the largest operator on the Russian fast food market with a share of 9.3%. For comparison, the KFC chain had a 5.9% market share, Burger King held at 5.8%. According to its own data, in 60 subjects of the Russian Federation has about 750 McDonald’s restaurants.According to the General Director “Infoline-Analytics” Michael Burmistrova, McDonald’s is an attractive tenant for X5, and in such partnerships, the lessor typically receives a percentage of revenue the operator of a public catering. If the X5 gives the ability to quickly order items from a menu of McDonald’s, it will give a powerful impetus to the site to encourage online sales, he says. Overall, during the six years of McDonald’s can access up to 150 of their establishments in “the Intersection,” predicts Mr. Burmistrov.The partnership with the X5 is not the first project of McDonald’s to open restaurants on third party sites. So, in 2019 McDonald’s and Sberbank announced that it is considering the possibility of partial pooling their points total waiting area. For the project addressed several venues including Moscow and St. Petersburg. In December in one of the branches of the Bank in Moscow on Novoslobodskaya have the opportunity to buy coffee and order food from McDonald’s, there were plans to open the first joint location. McDonald’s said that the development of the project with Sberbank continues, without going into details.Nikita SureConnect for the reopening of restaurants in Moscow, regions are not yet ready to allow the caterers to resume work. The halls of the institutions remain closed in St. Petersburg, Voronezh, etc. of the Regional players record earnings drop by 50% even among those who specializiruetsya on shipping and verandy can not serve as a replacement for the halls, as they require additional investment.Read more
