the LEGO Group, the Danish manufacturer of the famous designer for children, appealed to the representatives of retail trading networks on the suspension of advertising and promotion of its products. We are talking about all sets, which are devoted to police forces, of which the company currently has more than 30. According to the publication ToyBook.com LEGO Group sent out a request in the form of an email through Rakuten LinkShare.
the letter contains a request for the removal of advertising sites stores lists of products and their descriptions for more than 30 LEGO sets. This applies to sets, which represent police officers, firefighters, criminals, ambulances and buildings. Under restriction were sets where children are invited to collect the city police, fire, canine police unit, patrol car, fire aircraft, mobile command center and many others.
the list includes even the designer for adults “the White house”, produced under the brand of LEGO Creator. The company also wants to ban advertising of minifigures police officers and sets, which are police officers, handcuffs and other symbols.
In ToyBook note that representatives of the company responded to a journalistic inquiry about the reasons for changes in advertising policy. “We asked our affiliate partners refrained from placing advertising content LEGO as part of our decision to respect #BlackOutTuesday and has suspended the placement of content in our social networks in response to the tragic events in the United States. We regret any misunderstanding and will provide a clearer picture of our intentions in the future,” quoted a publishing company.
a Letter on behalf of the LEGO Group was sent on June 2, but the company has not made any public statements. Only after the information letter appeared on social networks of its contents was published by the owners of some shops, the company decided to comment on it. According to the statement posted on Twitter, the company supports the community in the fight against racism and inequality in this direction, there is still a lot of work.
