the Idea came to Olga in the decree a few years ago. Daughter Ana was four and a half years, and his son Egor was born. Anya started going to kindergarten and often ill. A young mother was trying to make hospital routine interesting and useful.
– Speaking of “razvivashki” in bookstores and many online, but they are not systematized, – says Olga Demenitskaya. I’m thinking if such a service no, it must be created!
Olga legal education, before the decree worked as a specialist in public procurement. But the young mother has always had a thirst for entrepreneurship – are avidly listened to the lectures “on the subject of” prominent businessmen and investors, read special literature. Husband, owner of the law firm, supported the idea. The family has invested in a startup of their savings, the money from the sale of real estate, took out a loan. Got about two million rubles.
the Money went to pay the programmers who created and administer website, and teachers who are developing lessons. There were other costs – for example, on certification. Kaliningrad regional Institute of education development confirmed that the job Gosam correspond to the Russian Federal state educational standards.
Parents go to the site “Doscala Tilly”, register, choose a job from seven sections: mathematics, logic, language and reading, the world, colors, attention and memory, speech therapy classes. As well as age group – from two to three to seven or eight years.
the Correspondent of “Union” asked a friend to test the service on a three year old daughter. In the mathematical section clearly explained what plane figures are different from the bulk. In the section “the world” – introduced animals, plants and seasons. In 15 minutes the baby is not tired and eager to fight.
During lessons, students are accompanied by an animated Bunny Tilly – the character of Olga came up with myself. But the phrase that Tilly praise for completed tasks or cheers if the answer is wrong, has developed a professional psychologist.
My three year old son loves Bunny that sees the classes as an encouragement, – says the expert on the promotion of “Dascoli Tilly” Olga Chernysheva.
the Site has earned in may 2018. The business grew, but not fast enough, and the accumulation of the family Delnicka meanwhile, was melting. Olga realized: we need a third-party investments in mobile application development, active promotion platform in Russia and abroad.
Olga took part in a number of accelerators. Some reached the final, presented the project of the eminent businessmen and heads of large investment funds. And in March 2020 was business-angels – known mentors and investors digital projects Artem Ermolaev Andrey Belozerov. They helped not ��only investment, but also valuable advice, contacts, participation in strategic development of the project.
the Arrival of investors coincided with the pandemic coronavirus. During the isolation Olga made free and unlimited access to the lessons. As a result, the audience of the project was increased 30 times.
may 12, the campaign ended. Many parents continue to use the platform in free mode, opening 10 jobs a day. But there are those who paid for unlimited package. From 12 to 22 may, the project earned more than 700 thousand rubles, and the money from users continue to be received.
– Talk about the payback of our “angel” investment so far, but the team – continues Olga Demenitskaya. – Now with us on a regular basis cooperate with three developers and three teachers, including the well-known author of textbooks on logic and mathematics mark Bedenko. The plans of Napoleon. Will soon release a mobile app, and then translate the lessons into English. Translator found in Alaska, and the voice acting specialist in California. Given the fact that among 60 thousand users of the site now have the residents of 74 countries, the project can be safely called the international.
Ten jobs a day – for free. There is a paid package, which includes unlimited access to all lessons and individual homework, which is updated every day. A year subscription costs 1.2 thousand rubles. The service began to cooperate with hundreds of Russian kindergartens. Appeared group rate – annual subscription for 10 families and one teacher per 5.9 thousand rubles.
