the Research company Nielsen analyzed data on sales of consumer goods in major retail chains. In the second week of April, the demand for food in these stores has dropped significantly, not only since the beginning of the quarantine, but compared to the same period last year. Now buyers of other purposes.
“in the first place in the list of priorities for the second week in a row obviously comes the need to maintain house cleanliness and hygiene is the result of the transformation of habits for COVID-19. According to the survey of consumers, 71 percent more likely to wash their hands, 43 percent use sanitizer, 37 respondents often cleaned in the home”, – analysts say.
In online stores by 21 percent sales of bleaches and detergents for washing the floor, on a 19 percent sales of soap, by 13 percent universal means for cleaning the house. But the most popular product in this category, as shown by a study of steel wipes. Their sale in the second week of April was 55 percent above sales from the same period last year. However, it can be considered and decrease in the last week of March 2020 the demand for them was 150 percent higher compared with the same period of 2019.
trends in quarantine and observed in online trading. According to analysts of popular Internet sites with goods from China, in the last week of March in Russia, as never before, became popular toothbrushes – orders have quadrupled, and toothpastes – they sold more in two and a half times. Also more steel to buy goods for children: for example, demand for bottles and diapers increased by about sixty percent.
one and a half times increased demand for shampoo and baby soap. “The usual lump of soap completely out of fashion even amid the increased demand for household growth categories amounted to only seven percent,” the researchers note. And the Russians rushed to order candles – demand grew more than four times.
By the way, when the regime of self-isolation in Russia has only begun to prepare, this is also reflected in the demand: on the same site, 60 percent of increased sales of home clothes, 70 per cent of home goods. Significantly increased orders for certain types of toys: constructors – 78 percent, radio controlled toys, or 45 percent.
Experts another domestic trading platform, noted the rapid growth of sales of the clippers in the first half of April: they were ordered almost five times more than usual. Tripled sales of lamps for drying nail Polish, and the sales growth of the nail apparatus as a whole was even higher – 442 percent. For the same two weeks in a three-fold increase in orders for body products and more than twice as much on skincare for hair and face.
More about global trends according to the companies that do not trade as such, but have the ability to summarize data for huge number of transactions. So, according to the study, the largest payment provider in Russia, in the period from 13 to 19 April, the Russians were often paid for medical services and goods: payments in this category rose by slightly less than six times, surpassing even the delivery of food from restaurants. And in the laboratory on big data Analytics one of the largest banks in the country, analyzing the demand for pre-Easter week, stated that the demand for telecommunications equipment increased by 44.2% compared to the same period of 2019. The Russians continue to build country houses and apartments in remote locations, and buy routers, signal amplifiers wi-fi equipment, which helps to interconnect different data transmission systems, etc. demand Growth in this category was higher than the total “pre-Easter” the rise of Department stores.
