At the end of the first quarter in Russia sold 810 thousand units for a total amount of 2.7 billion rubles, which more in comparison with the previous year by 11% in volume and 20% in monetary terms. The main engine of growth and gender became the Christmas holidays, reports in his study the company “the Messenger” (there is a “RG”).
the Greatest demand among Russians enjoyed for products JBL – share American brand was 38% in units. In second place with a share of 14.2% in units – the Sven brand, is located next to portable speakers, Sony a market share of 5,9%.
According to the Vice-President “Coherent” Michael Dogadin, portable speakers almost completely replaced the stereos: “the Average price of such devices in the first quarter amounted to 3.3 thousand rubles that makes them a good gift at a ratio of price and quality,” he concludes.
