This is a story from the series “you wouldn’t believe”: about how from scratch, once in a crisis situation, you can raise a huge edifice, but still to make it work and attracted the attention of Internet users across the country.
Time will tell, would the Ministry promised to support the music industry, but she happened to be one of the first in the list of fields in which the crisis has hit hardest. Tours of many artists torn, concerts postponed indefinitely, thousands of professionals – not just artists, but producers, promoters, event managers, sound engineers left without work.
Possible support that can be provided now listeners do not donate tickets for the postponed concerts of Russian musicians, who in this case will take place later. Otherwise, they simply will not be feasible to organize financial, and the industry will collapse. That such a promise was organized by the online-marathon “I’ll be waiting for my music”, held under the motto “music saves – the time has come to save the music.”
it was attended by dozens of musicians as the stars of the rock scene, and less well-known performers of different genres (indie, alternative, pop music). Among them – “Nogu Svelo!”, “Nerves,” Narimono Theophanes, LOUNA, Uma2rman, “Refining”, “Kurara”, “PNEUMOCOLON”, “SLOT”, Linda, “underwood”, Aleksey Kortnev (group “Accident”), Alexander F. Sklyar (group “VA-Bank”), Sergei Bobunets and many others.
the Marathon was held from 12:00 p.m. to midnight simultaneously in three clubs of Moscow, St. Petersburg and Yekaterinburg, where on three web sites (one of them is in the format 360 degrees) was carried out stream online. It was led by musician and radio presenter Kohl Rotov (Ekaterinburg), TV presenter Rita Smolin (Moscow), rock singer and host events Sergey Vasilevskiy (Saint Petersburg), in turn bringing artists into the ether.
Some musicians, who at that time were in other cities or for some reason are unable to come to the clubs, go to the link and played shows from home. Those who have not had the opportunity to speak on this day, sent a video of their performances, pre-recorded exclusive for the stock.
Although local online concerts already held in quarantine by many performers (“b-2”, the producer centre of Igor Matvienko, “Tarakany!”, Animal Jazz, Little Big, Nike Borzov and others like them), marathon became the largest network of music history, essentially turned into a one-day festival where the field is open-air, however, was forced to replace on the field of the Internet.
Speaking of resonance, it is better to give statistics. Broadcast received over a million views and 20 thousand comments in which people are actively writing their reviews and the action and heightthe wasting time of each artist separately.
“After the marathon, many people have called us and said thank you, – says one of the organizers Maria Karpacheva, for many the abolition of live concerts and became an emotional impact because of the inability to meet with the fans physically to go on stage, and they were glad that they had such an opportunity here to really gather on the club site and to play in front of a huge audience, even online.”
the Maps were developed so that artists are, as if by agreement, has arranged for the online festival presentations. LOUNA group showed its new video with the current name “From behind these walls”. “SLOT” has prepared a special quarantine video (before that the band released on the network two more, but it was made especially for a marathon). Writer and rock ascetic Alexander Kushnir read a passage from his new book “Mike Naumenko. Escape from the zoo”. “Nogu Svelo!” gave fans the record “Quarantine speech” made in new York at the home Studio of Maxim Pokrovsky and his two musicians, also living there, and in addition gave the premiere of the clip “Sexy”. By the way, they ended up in third place for number of views of their performance in the moment.
Well, the first was shared by two other groups – “Nerves” and “Refining”. The latter recently released album “Past. Wounded. Killed”, which many listeners and critics have rightly called the best album of the boys for all the years of creativity. This team is a couple of years ago has become one of the most popular modern rock bands. Although the definition of “rock” for their music is the conventional beacon. The direction they call “Noir-chanson”, but it is also rather associative (and sends listeners to the French chanson – which is important with a thug lyrics have nothing to do with). The music combines elements of different directions, but probably the main thing that fascinates thousands of fans – it’s her expressiveness and powerful energy inherent in it.
that is why, the group of “Refining” collects the largest Russian facilities and deservedly became the leader of the marathon. After the fact “MK” asked a few questions to bassist and co-founder of the team Sergey “Sergeyitch” Silaeva.
-Tell us why you decided to join this story?
-We liked the idea of the marathon – to make it clear to every listener: he is able to protect the domestic concert industry from final ruin, on the verge of which she is now. To transfer the audience from the category of passive consumer into the category of a full-fledged partner. I was close to the principles of the DIY-scene, where everyone is in his place, and is part of a single organism.
the Organizer runs the risk of making a concert often on their savings, hoping to discourage them, the musicians recording theyut albums, perform and give the audience a show, and the listeners support those groups that are close to them, buy tickets and merch, thereby giving life to all what is happening. All aware of their important role in the process. I guess this is the commercial of the concert industry, nothing remains but to adopt the principles of DIY.
does Not restrict you during online presentations, the absence of live contact with the audience?
-said Sergey Vasilevsky, we played like it was set on the main stage at the biggest rock festival of the country (smiles). Nice review. We tried to ignore the empty hall, to tune in to the live concert. “Refining” in many respects, live band. Each touring season we play many concerts throughout the country, so we have enough experience and professionalism to simulate the internal situation of a live performance.
Judging by the reaction of the audience in the chat of the festival, the audience felt it too. In addition, we have always been and remain an independent team; we started as a club band, and the first time it happens sometimes that a small St. Petersburg club we played for a few people. If the game is still at full capacity. In a sense, we are 20 minutes went in a time machine in 2012. An interesting experience that once again demonstrates you yourself: a concert is essentially an internal drive.
-How did the situation on the activities of the group?
-All this is very hurt the team. March 13, we released the album, which was supposed to go on the biggest tour in the band’s history. And literally the same day around started a terrible panic. The album and preparing for tour we have invested a huge amount of work, energy, equity funds and, of course, are pinned on this tour hopes to recoup the exorbitant costs of production, make a recording of the new release… this never happened.
I will Say for myself personally – it’s a damn shame. We get a lot of support to students, manages to sell merch, to somehow stay afloat in the financial sense. But the overall situation is deplorable. That is why we participated in the marathon.
-it supports you emotionally now?
-the First week we just stayed at home and not even called – so everything was suppressed. Now the omission has been interrupted and we start to work on new material. Will it be possible to record in the near future – that is another matter. We still hope that it will be possible. We are very closely watching the news, waiting for the lifting of restrictions, and our management is actively working to postpone the concert. They are very professional guys, so all the concerts will take place. And we very much hope that this will happen as early as possible.
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One of the most exciting and emotional at the same time the Prime Minister became the first online concert singer Oli H on which she played a new acoustic program, a symbolic being in this moment at my parents ‘ house – in his hometown of Pyotr Ilyich Tchaikovsky. Warmth, warmth and warmth is something that right now is not enough especially to those who stayed in the period of self-isolation alone.
Although couples also can decorate your evening music Oli – romantic, deep and cinematic. In addition, it is the plate, which is about to happen birthday – a year since the release, called “Heart left”.
Artist defines his style as “pop underground”. In other words, it is a stylish, clever, interesting pop music, free from clichés and part of the format that makes hundreds singing in contemporary pop scene of the ladies like each other as two drops of water. Now we all have a lot of free time, so any music, including album Oli A.m. you can listen online (and, incidentally, to watch her performance and the whole marathon is available still in the record). We talked to her a little about the format of the online presentations and that useful and interesting can be learned from time spent in quarantine.
Program is the live concert depends on different factors – it could be the event to which it is devoted, for example, the release of the album, the site and its atmosphere, mood, even time of year. Online-concert – a special story, a totally different format. What the concept you have chosen for yourself, selecting songs for him?
-it So happened that the concept chose me. I originally planned to play a set with his musicians at the concert venue, but we were scattered in different cities and in some circumstances. I – the house of the parents in the childhood. So my statement and found the acoustic sound is very personal, warm. For the first time performing these songs in this format, I wanted to be closer, to touch with words and his music.
Album “left Heart” is one year old. As you see and hear it at a later time? Perhaps some songs now sound for you new, found some meaning, which you have not seen before…
-I have one more “genius doubt” (the title of one of the songs from the album – approx.ed.) but, a year later, just feel and know that nothing would have changed in her debut album. But its main value for me in the length, which I honestly shared, all that was before. In this work sounds time, my inner voice – childish and very adult.
-whether you Will continue to be online in the near future? Some interesting ideas there pabout this reason?
-After online marathon friends were attacked with the request to urgently play an acoustic concert and live Instagram. Well, soon will be done.
How are you living this time? For you it is the stop period, reassessment and setting of new objectives, something else?
-of Course, like most today, my outer world has shrunk to the space of the house, so most of the time I live, rather, in your inner house. Life there impossible to stop, or at least something to limit. The idea is very supportive of me. Well, music! The spring was and still is a lot of plans.
Some of them had to be postponed due to obvious circumstances, but most definitely will be realized, just in time. I’m preparing the release of single “Skin”, he’s already at the stage of information. That will happen a little later, the output of Maxi-single – several songs written by my dad. I really wanted to release happened on may 2, his birthday. But there is in these developments and joyful side – by coincidence I have a month to live in the house of her parents and necessarily the birthday of the Pope will perform these songs in person. And yet, surprisingly, I did not expect this time new songs, but hear them more and more loudly.
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Who really surprised the audience, so it’s Narimono Theophanes, in the sense that to represent the speech of this artist, whose folk-electronic “raves” in the middle of a clean field is always sharpened on a spectacular show in acoustics was very difficult. And yet it is in this format happened and it got very interesting. Team Creator (whose face nobody has ever seen – that’s the trick), spoke at the marathon and another of his group – “PNEUMOCOLON”. “MK” asked the star of “the ancient drum and bass” and part-time leader of the ironic punk team about their impressions.
Your story – in many ways, the show the project. How was it for you to make online?
-Due to the fact that our history is in many ways a musical project, speak to us online was easy and comfortable! Organize interesting live show – not an easy task, for example, we focused on the musical component and sang songs in new acoustic arrangements, hitherto unheard by anybody. It turned out fresh and very interesting.
-whether you have similar experiences and do you plan to pursue them in the future?
-I conducted an online broadcast, but the concerts never happened. The format is certainly good, but to do to you, do not want. I hope that we can come up with an interesting shape, which will not be ashamed to present.
-is now on the agenda, when live music is temporarily stopped. What are you doing now? What I see p��of rspective?
-Business through the roof! Recording new songs, detailed work on the creation of the video, the development of new stage equipment, development of new technologies for the show at concerts, working on productions of live performances and much more. We use this time for development in order to raise the level of our project as much as possible in as many aspects! I proceed from the principle “hope for the best, prepare for the worst” therefore I am ready even to the most obscure and vague prospects. For to make predictions in the current environment – in vain to shake the air.
do you Believe in the emergence of new forms of the music industry online?
-unfortunately, the industry currently too little experience in such events. Online atmosphere of the concert depends not only on artists but also on the operators ‘ work. For “calm” genres is not so significant, but for the active role of the operator is almost more important than the role of the artist. In my subjective opinion, a good online concerts can be counted on the fingers. However, they give that invaluable experience which will bring the development of the whole industry in General. I always pinned great hopes on VR technology, which can give the full experience of visiting a great concert from the comfort of home.
And they are developing at a good pace, which is only Half-Life: Alyx, for example. Online translation, I consider only as a entertainment show with musical elements that sooner or later will become obsolete before the VR, as it is now obsolete TV in front of the 2D Internet. The current crisis gives a powerful impetus to the development of online industry, however, it is, in my opinion, is approaching inexorably, and the disasters will only be able to slow down or speed up the advent of online.
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Already we can confidently say that he was born a completely new format. The organisers are thinking of repeating this story after some time, after the end of quarantine. The event was held free of charge – on the enthusiasm of the creators and musicians who have joined it. In addition, for its realization it was necessary to negotiate with a huge number of instances, to find technical support.
managed to Do it – with great effort. Perhaps it is because the team of the marathon and before every artist there was a big and important goal is to emotionally support the music industry, which they represent, and to convey to the audience a very important message. His point is that now everyone bought and not handed over due to the transfer of activities a ticket to the concert – it is priceless help.
