The supermarkets are open, so that the most important sales channel is stable. Saxony-Anhalt is the largest company in the food industry, the sparkling wine producer Rotkäppchen-Mumm, be recorded while losses, short-time work, but currently not an issue, says company CEO Christof Queisser on Tuesday, the MZ.
The catering business is the collapse of the company from Freyburg (castle district) from one day to another. “This is practically zero,” says Queisser. In part, this was compensated for by paragraphs in the food trade. The brands of little red riding hood-Mumm recorded, according to the company boss “slight growth”.
– Stable supply chains – must be little red riding hood the crisis
organize Many consumers have created stocks in the past few weeks. The biggest challenge for the company is, according to his words, to organize the “crisis”. So little red riding hood-Mumm for sparkling wine production refer to many of the base wines from Italy. “The supply chains have to remain stable.” The same applies to means of production such as glass or labels.
The company with around 950 employees have a variety of protective measures introduced. So, for example, in the production, the workforce divided. “In a Corona case, and the subsequent quarantine, not all employees would be affected,” explains the head of the company. Anyway, there are the two major sites of Freyburg and Eltville (Hessen) flexibility in production. The administration is largely in the home office.
According to Queisser, the sparkling wine producer has responded at an early stage, because it was confronted in the Northern Italian Prosecco-daughter Ruggeri rather with problems and it has learned. “In Ruggeri, the production had to be stopped in the meantime,” says Queisser. The employees are healthy, and protection measures will now started the production up and running again. The worldwide sales will resume.
Rottkäppchen for the current crisis well
well-equipped As the business develops in the coming months, the Rotkäppchen-Mumm-chief ventured no prediction, but stresses: “We will get through this.” The family businesses have performed in the past few years solid and have a long-term strategy. In other words is this: The cash register is filled and the owners are willing to also a losing streak to get through.
Rotkäppchen-Mumm also helps actively to cope with the Corona-crisis: The spirits subsidiary of North brand from Nordhausen (Thuringia) has made in the last four weeks, 100,000 litres of alcohol was shipped to more than 200 pharmacies (MZ reported). “The pharmacies can restore much-needed disinfectant,” says Queisser. The North-fire did not provide huge amounts of help, of course, but to fix bottlenecks.
Positive is the Online business of the company is developed currently. In the year 2018, the purchased Online retailers of Ludwig von Kapff and Ruyter & Ast have doubled, according to Queisser last paragraphs last. “The Online sales is still relatively small, but good.”
2019, so I went for a little red riding hood
That Rotkäppchen-Mumm for the crisis looks ready, is likely to be due to a positive business result in the past year. The paragraph in the fields of champagne, wine and spirits rose by 11.7 percent to a total of 310,4 million bottles. In all three segments, there were significant increases. Especially when champagne and spirits this is surprising, because the market in these sectors stagnated last rather. The sales grew only by 2.7 percent to 1.11 billion euros.
Queisser refers to the fact that the difference between sales and revenue, plus goes back to falling prices. “We have not recorded payments to the trade for new listings in the net sales,” he explains. The lower growth was attributable to a change in accounting. To the profit of the company, no information has been made. (mz)
This article was written by Steffen Höhne
*The post “”We are”: Rotkäppchen-Mumm loses sales in the catering industry” is published by Central German newspaper. Contact with the executives here.
Central German newspaper
