Just two services for the production of food — Level Kitchen and My Food included in the Performance Group until the end of 2020 will appear in 50 cities of Russia, including Novosibirsk, Kazan and Vladivostok. The group intends to develop services through cooperation with existing large restaurants and catering companies. According to experts, in crisis conditions the partnership can be interesting for local players. Performance Group expects to receive from them by the end of the year 10% of its revenue.That services for the production of food Level Kitchen and My Food start its regional expansion, “b” told in a Performance Group. Until the end of summer both brands will earn in Novosibirsk, Kazan, Samara, Saratov, Rostov-on-don and Vladivostok; only by December 2020, the holding company expects to reach 50 Russian cities with population 500 thousand people and more, commented in the company.Up until now, it worked in Moscow, St.-Petersburg, Ekaterinburg and Krasnodar. In October 2019, it became known about purchase of blocking stake in the parent company of the group, the Cyprus Group Ltd PFLK — structures Mail.ru Group.According to “Infoline-Analytics”, the closest competitor Performance Group and the leader of this market segment — Grow Food. The company did not answer questions “b”. The other major party — “Yandex.Chef” — in the winter of 2020 refused to sell prepared food packages for subscription, as do the Performance Group and Grow Food, in favor of a single-channel distribution network grocery stores, dark stores “Yandex.The shop”. In a press-service of the company also did not respond to a request “b”.”We select partners on the ground who have a production site. First is the commercial kitchen and food processing factories with advanced production equipment. Piece of equipment, particularly packaging lines, will give for free. We also take over the collection of orders, logistics, delivery, formulation, training and monitoring compliance with the production cycle”, explains the founder of the Performance Group Arthur Green.Using as partners catering companies and large companies of catering, the company will be able to concentrate on marketing and sales, having established packaging line and arranging shipping, which will save on the investment is more than ten times compared to local production, said the General Director “Infoline-Analytics” Mikhail Burmistrov. In addition, because of the pandemic, and the country limits infrastructure facilities in the coming months will be underutilized, which may contribute to the interest in the partnership.By the end of 2020 business in new cities will bring in 10% of the proceeds, the next 20%, expects the entrepreneur.Despite the fact that entered in the country restrictions because of the pandemic affected the market cooking as a whole adversely, Mihail Burmistrov expects year-end growth in the segment is at least 70%, to 12.5 billion rubles. Arthur Green believes that by the end of the year, the market for ready meals delivery will be a maximum of 13 billion rubles Nikita Sharenkov
