Full stabilization of demand is possible after the lifting of all restrictions, experts say.
Demand for food is stabilized, the Russians gradually back to the usual patterns of consumption. This “Izvestia” said the representatives of the large retailers. Popular now enjoy fresh produce, primarily vegetables and fruits, not goods with long shelf life like last spring.
Finally to the standard consumer basket, the Russians will be back after the complete removal of restrictions related to the pandemic, in that case, if no new negative external factors, experts say.
In June, buyers have returned to the familiar structure of food consumption, recorded a trading network. It has become more balanced than in March, when concerned with the spread of the coronavirus that people stockpile and swept the merchandise off the shelves. As explained by the “Izvestia” in press service “Magnet”, then the Russians bought in the first place buckwheat, rice, sunflower oil, canned meat, pasta, sugar and other products with a long shelf life. Now again popular vegetables, fruits, dairy products, fresh meat and fish.
a Change in consumer sentiment also applies to non-food items, such as makeup that “Magnet” has recorded a surge in demand in may.
“Auchan” see a significant increase in the number of customers and the growth of trade in the stores compared to the period of self-isolation. Very popular vegetables, fruits, berries, which is associated with the hot weather, told “Izvestia” in the trading network.
“the Tape” said that rising sales of household goods, and foods for cooking, as many still work outside the office.
In the period of high demand in a pandemic COVID-19 at least 50% of households formed reserves of more than 100 days — talking about food with a long shelf life, and frozen meat and poultry. It follows from the materials of the Ministry of industry and trade, which were prepared for governmental hour the head of Department Denis Manturov in the state Duma June 10 (the document is in “News”).
the Association of retail companies (ACORT) “news” said that in March demand for products long-term storage and daily use has increased by 300% compared with standard volumes. It turned out to retailers almost a 50% reduction in traffic in April. As a consequence, the revenues of retailers fell.
It is noted in the “Ribbon”: due active Mar in the first quarter of 2020, the retailer recorded sales growth compared to the same period last year. Later, the traffic on the network decreased, and the number of t��commodities in the basket has increased, this trend continued until the end of spring.
the Return of consumer behavior in the traditional model is noticed in online-stores. As said “news” the Manager on public relations of company “Utkonos online” Julia Volodyaev from the beginning of may compared to March and April of this year, the demand for products has stabilized. Planning shopping has become more systemic, and buyers have returned to the usual basket of products.
the company said that amid the pandemic coronavirus need to online orders products increased considerably: for many, it was the only way to get everything you need. But in June, the attendance online platforms decreased almost twice in comparison with the first half of April. The representative of the retailer added that this process is in principle characteristic for the summer period. Probably, in connection with the abolition of the regime of self-isolation of existing sales volume also will decline, albeit marginally. But the habit of buying products on the Internet, people will remain stressed in the “Utkonos online”.
In the near future consumption can fully return to the model Datavideo period, if negative externalities are absent, a variety of restrictions in connection with the pandemic is going away, said “Magnet”.
However, an expert on the stock market “BCS” Konstantin Karpov told “Izvestia” that the final return consumption to pre-crisis levels may take due reduction in real disposable income. For example, according to analysts, the VEB in the second quarter they can fall to 17.5%. Accordingly, the full recovery of the level of consumption of even essential products we may not see for another few months, said the expert.
Informed “Izvestia” wrote that in Russia sharply reduced sales of ginger and lemon, which was wildly popular among buyers in the period of self-isolation.
Yevgenia Pertseva
