the Concept of phygital got its name from combination of English words physical and digital, that is, a combination of human communication and modern digital technology. In the Bank on Maroseyka by the door – small digital kiosk. In such we usually take the coupons at such centres, banks, clinics. But this stand there is another addition – the camera carefully “considering” the visitor. Clients through the application upload their photos to the system and consent to their processing. And now every time we come into a digital office, kiosk us know. No matter how I was disguised and wore glasses, and mask a half-face, the automatics still stubbornly and politely says on the display: “Hello, Sergei!” Thanks to the Internet-Bank device will never forget when a client’s birthday, and in time I will. Understands and the office staff, on what grounds a man came up, what questions it may be of interest. All this, of course, speeds up the service.
“the Client with a 301, go to counter number 3”, usually we hear after take the voucher. In phygital office no stands, no, all employees and even the management office, move freely around the room. Because of this, the customer goes to the employee, and the employee finds the customer. Another advantage – the lack of paper. Normally in any institution we need to sign a lot of documents, forms, applications. All this countless number of times printed, scanned, etc. Here all that is needed, we will sign right in the tablets. And the process works not like a business meeting with the Bank employee, but rather sitting with a friend in a cafe. The same tables, relaxed atmosphere, unobtrusive music. This not only brings peace, but also muffles the conversations in the client area. “In recent years, banks have drastically improved their digital channels. But the offices remained the same and indistinguishable from each other, – said the managing Director of alpha Bank Vladimir Verkhoshansky. – Each big Bank has tried to open its “branch of the future” – and they were a kind of showroom of Bank innovations. We presented how actually will look and operate banks very soon”. Soon the same format as the Bank tries to spread all over the country.
Meanwhile, phygital-the principles introduces and major trade organizations. As have informed in a press-service X5 Retail Group, this step should go not only for improvement but for the sake of saving resources. The fact that in the classical offices 90% of premises have fixed jobs and only the remaining 10 in the area of communications with a relatively open plan. X5 decided to change this ratio in the direction of 60 to 40. Thus, it is possible to abandon more�� areas, saving on a whole range of payments. Worth it the rejection of tons of paper and many copiers, scanners and the rest of office equipment. And this format allows you to switch to remote mode 60 percent of employees. “Multi-functional and comfortable office space, flexible approach to time management and efficiency complement our strengths as an employer and become part of digital and cultural transformation of the business, – said the Director for personnel and organizational development X5 Retail Group Tatiana Krasnoperova.
