The Transformation of Terrible Love: From Trailer to Brick-and-Mortar
In a city known for its unique and eclectic coffee scene, Terrible Love has carved out its own niche with a distinctive journey from a humble coffee trailer to a charming brick-and-mortar location in Hyde Park. Formerly operating out of an old horse trailer, Terrible Love has now found a permanent home in the boiler room of the historic Baker Center, adding a touch of character to the neighborhood.
The transition from a mobile setup to a fixed location has been a labor of love for owner Brian Knowles. Starting as a one-man operation, Knowles named the business after a song by The National, reflecting his passion for music and caffeine alike. After working in the hospitality industry and later as a lawyer, Knowles found his true calling in the world of coffee. His journey to entrepreneurship began in 2017 when he decided to pursue his passion full-time, leading to the birth of Terrible Love.
A Taste of Terrible Love: The Menu and Atmosphere
Upon entering the new brick-and-mortar location, guests are greeted by a cozy and inviting atmosphere surrounded by lush greenery. The shop’s unassuming exterior belies the bustling activity within, with customers often seen enjoying their favorite drinks and treats at the outdoor benches or tables. The menu at Terrible Love may be simple, but it packs a flavorful punch with classic offerings and two specialty lattes featuring house-made syrups: the Terrible Latte and the Grapefruit Brown Sugar. The Terrible Latte, in particular, stands out for its unique blend of flavors, satisfying even the most discerning coffee connoisseurs.
In addition to its delectable drinks, Terrible Love sources fresh pastries from Texas French Bread and grab-and-go tacos from El Xolo, adding a local touch to its menu. The commitment to quality and community shines through in every cup and bite, making Terrible Love a beloved fixture in the neighborhood.
The Road to Success: Overcoming Challenges and Embracing Community
The journey from a mobile coffee trailer to a brick-and-mortar establishment was not without its challenges for Terrible Love and owner Brian Knowles. The pandemic forced Knowles to rethink his business model, leading to the decision to move from the trailer to a more permanent location. Through the support of friends in real estate and the Austin coffee community, Knowles was able to secure the boiler room at the Baker Center, marking a significant milestone in Terrible Love’s growth.
Despite the challenges of transitioning to a new space and navigating renovations, Knowles remained focused on providing his customers with exceptional coffee and service. The dedication to quality and the support of the community have been instrumental in Terrible Love’s success, showcasing the power of collaboration and perseverance in the face of adversity.
As Terrible Love continues to thrive in its new brick-and-mortar location, the future looks bright for this hidden gem in Hyde Park. With a loyal following and a commitment to excellence, Terrible Love is poised to become a mainstay in Austin’s vibrant coffee scene, offering a taste of love in every cup.
