The company “Evolution” close to the company “Rossium” and the group of companies “Region” will work in the leasing. To do this, it can come former team from one of the leaders of the segment — the company “Karkade”. The main activity will be working with dealerships. However, the time of entry into the business to the new leasing company does not look good. The crisis in the industry and high competition may require significant capital investments in development, believe market participants.Holding company “Evolution”, the owners of which, according to, are “Profkapital” (62%), concern “Rossium” and group of companies (GK) “Region” (19%), created the leasing company (LC). The authorized capital of a new lessor — 300 million rubles. the company’s CEO was the former head of LK “Hibiscus” (ranked sixth portfolio in the segment of passenger cars) Oleg Zagladin, reported “Interfax”. According to one of interlocutors of “Kommersant”, in LK “Evolution” Mr. Zagladin can lead a team from his former employment.Conducting the pooling of assets “Region” and “Rossian” (see “Kommersant” on 30 September 2019) is already consolidated in the General Ledger leasing business. In 2018 ICD (majority shareholder — “Rossium”) sold its subsidiary leasing company “Region”. In the “Region-leasing” entered top-15 of Russian leasing portfolio, which at the beginning of the year amounted to 39,5 billion rubles., of which transport accounted for only 12%.The new company will be engaged in retail leasing, said a person close to one of the structures “in the Region”. Indeed, the group discussed the distribution of risks, in particular car leasing, confirms a source “b” in another structure of GK. In the “Region” and “Rossiane” did not answer the question, what will specialize LK “Evolution”. This year was closed the transaction on purchase by structures of Gazprombank, the company “Karkade” (see “Kommersant” on March 30). The General Director of “Gazprombank Leasing” Maxim Aghajanov was noticed that “Hibiscus” primarily works with premium brands through dealerships (see “Kommersant” on June 10).At work in car dealerships and now plans to focus LK “Evolution”, says one of the interlocutors “Kommersant”. According to him, the “Region-leasing” will continue to work with leasing but focusing on the business segment: “It’s a totally different business processes, risk management”. “As a rule, for retail business through the dealer network streaming important decision, without individual consideration of the particular transaction”,— said the commercial Director of the company “interlizing” Sergey Zharkov. The team of “Hibiscus” has a good competence in networking with dealerships, says a top Manager of one of the company’s competitors.Retail leasing — the competitive niche, the auto business is now entering the active phase of the crisis, says Mr. Zharkov. “The new market participant in the absence of its own customer base and significant resources to the promotion of the dealer channel remains the only way to have something to sell,”— said General Director of LC “Europlan” Alexander Mikhailov. In his words, “a new player will have to offer dealerships the conditions are not the most profitable for themselves and, importantly, for the end of the lessee”. “To enter a new segment would require substantial capital investment in infrastructure for the full operation of retail network”,— notes Mr. Aghajanov.After the crisis this year, the market for retail leasing will continue to grow very moderately, however, the potential segment has not been exhausted, the head of business development of leasing of the civil code “VTB Leasing” Vyacheslav Mikhailov, because “the penetration rate of leasing in car sales is approximately 10%”.Ilya Usov
