the Sponsors are the pressure under coronakrisen, which in several ways makes life difficult for football clubs.
With darkened stadiums, kamptrøjer packed away in cupboards and players closed inside, behind the doors have sponsors in european top football lost much of their visibility.
the Clubs are simply hard to deliver it, the sponsors have paid for, while all sports are put on pause due to coronaviruses.
– We try to do some activities with our players for the sponsors that is even more demanding here under quarantine, but it is very difficult, says an unnamed marketing executive in a club to AFP.
Klubkasserne bleed, and it makes the sponsors also. Many companies have suffered huge economic losses, or have had to turn the key on, which also meant that the sponsorpengene in some cases does not reach the distressed football clubs.
– It gives itself, that all must be put to pause when there are no matches. It is a force majeure-situation, says Marc Vanhove, who is in charge of restaurantkæden Bistro Regent, which is shirt sponsor of the French Bordeaux.
the Company has put its contract with the Ligue 1 club, which runs to 2023, on the break, until it attaches firmly, which again can be played football.
the hotel Chain Accor is holding so far fixed in its sponsorship agreement with Paris Saint-Germain, but recognises that in the current circumstances puts the company in a dilemma.
– When you are a sponsor you will have visibility, but it is at the same time, when it goes badly that you will be there for his friends and those who are there for one’s self, says ceo of Accor Sebastien Bazin to a French radio station.
Just sponsorpengene is essential for the european best clubs.
According to the revisionsselskabet Deloitte represents revenue from commercial partnerships in the average 49 percent of the revenue of Bayern Munich, Real Madrid, FC Barcelona, Manchester United and PSG.
the soccer ball have in most of the world remained quiet since the beginning of march.
/ritzau/AFP
