Ecoproblems during a pandemic began to worry more and more people, some of which are disassembled during the isolation of your wardrobe, I decided to choose the path of sustainable consumption. Go for it will help in the brand, adhere to coprincipal. Buying their clothes, you can be sure of the environment. “Kommersant Style” to choose brands for which sustainability is not an empty phrase but a necessary condition of existence.Gabriela HearstВ April in the midst of the pandemic on the online conference Global Conversations Vogue had an interesting conversation between two of the brightest designers, advocating for sustainable fashion. Together with Stella McCartney on sustainable development argued Gabriela Hurst, the designer who creates really beautiful things from the correct materials. She voiced an ambitious goal: reach 80% recycled materials in the collections by 2021. Growing up on a farm in Uruguay Gabriela Hearst has founded his own brand in 2015. A year later her bag Nina was already in wishlist fashion influencers, and the clothes became popular with celebrities from the “A-list”. Favorite designer to Oprah Winfrey, Duchess of Sussex and Angelina Jolie describes her business model as “cooking from leftovers”. She buys unused fabric, looking for old stocks, but with the best factories of the world, and uses reused raw materials (cashmere, cotton). Unsold models of this luxury brand from previous seasons also get a second life: manually perelitsovyvat, pomeshivayte and again appear on the podium. Her last collection, shown in new York fashion week, was called “Waste”, which will be devoted to new — ‘ll see in September at the Paris week. Your bags Hurst begins to produce only after customers Deposit. This method helps to avoid overproduction. Despite the impressive price, some models have a waiting list comparable to that Birkin. Flagship boutique of the brand in London designed by Norman foster and ecological values manifested in full. Recycled wood from the military barracks became the basis for flooring, and for showcases used trees that fell during a storm. To the development of the brand are the heels from recycled plastic, biodegradable garment covers. However, the biggest newsmaker has aroused been conducting the world’s first carbon neutral show (later took the baton of Burberry and Gucci). Bethany WilliamsВ last year Bethany Williams has received several important awards in the field of the fashion industry — British Fashion Awards in the category “the Best young men’s clothing designer” and the Award for British Design, established by Elizabeth II for his contribution to the development of sustainable manufacturing. Bethany supports women who are in difficult life sithe situation. So, in work on collection Adelaide House took part the Italian patient drug treatment clinics, undergoing rehabilitation, and prisoners in female prisons in the UK from unit Making for Change. This is a project established by the Ministry of justice and the London College of fashion in the women’s prison HMP Downview in 2014, which is aimed at reducing the number of re-offending due to wards learning new professional skills and qualification in a supportive environment. “After reaching a certain status in society, social send the Elevator down and bring as many people as possible there, I got where you are” is the motto of Bethany, which she voiced in an interview with British Glamour. In search of inspiration, Bethany has partnered with art galleries and charitable trusts, examines new developments in the field of processing materials. In September she will present a small collection in collaboration with clients, non-profit organizations Magpie (support single mothers and their children), as well as accessories created from special material, which became the basis for the changes of old children’s books. Rapdasa time of isolation, were especially popular “Botanical” collection is this vegan brand, the dye for which was derived from plants, fruits and vegetables. Basic t-shirts, hoodies and jagery Pangaia, who settled in the wardrobes of Bella Hadid, Justin Bieber, Pharrell Williams and Jaden Smith, made from Japanese recycled cotton. Delivered minimalistic costumes natural shades in biodegradable packaging. Mark is named in honor of Pangea — an ancient swishcontent, uniting the once almost all the land masses of the Earth. Mission Pangaia is an Association of like — minded people from all over the world in the name of ecology. Meaningful things creates a team of specialists, working in leading fashion companies (the team consists of 90% women). His philosophy they define as high-tech naturalism, collaborating with respected scientists and high-tech startups, as well as conducting our own research and development laboratory in Florence. Given the advanced biotechnology, the team develops the jackets, filled with dry wild flowers (on the development of technology Flower Down it took ten years), natural dyes, derived in the laboratory DNA-based colors. The hit brand — t-shirts, made of 60% fabric, whose fibers derived from seaweed, and 40% organic cotton (the model with the ratio of 80/20 is in the development stage). These shirts are treated with peppermint oil, which is the best natural antibacterial products, in addition, eliminates smell of sweat. So they can be worn up to 20 times. At the moment all products are made in Portugal, a country selected Pangaia for compliance with labour and environmental legislation. Elena Krawczun
