She believes that this old eccentric philanthropist, but the mystery of it is intriguing, and it is included in the proposed game. Further it is easy to guess, but it’s a musical, where everything always ends with love. In Instagram-a one-act play winners of “Golden mask” Yulia dyakina and Ivan Ozhogin: first shone in the Sverdlovsk musical Comedy theatre, the second Prime Minister of Saint Petersburg musicals. All is accompanied by the “Pogosyan orchestra” under the direction of Armen Poghosyan. Our conversation with the instigator of the experiment, Alexey Frandetti.
the First question is the most incorrect: you have no minute but this idea did not seem crazy?
Aleksey frandetti: For a moment it seemed that it fails! It’s one thing when you make a complex video with soloists and orchestra, and quite another – to wipe out the whole performance on remote. But it is better to do and regret than not do and regret. I decided to do.
Why did you decide to make a musical just for Instagram?
Aleksey frandetti: I found online a story that would have been the Holocaust, if it had been Instagram. This led me to think, what language we should speak. I just had to find something that would look organic. A musical Tony Paul Gordon I’ve seen in the off-Broadway production – it was interesting. But now that the world has been changing rapidly, and there are performances in Zoom in to Skype, I wanted to do something quite different – that organically would look in the format of instagram. And just the story of two people writing each other letters, is naturally intertwined in his aesthetic. Although I knew that some part of the audience we intercept: not all people use Instagram. Even the authors of the musical it is not, and they were watching us on the computer.
This book is not just altered for the movie, for the musical is, for example, a wonderful film with Fred Astaire and Leslie Caron…
Aleksey frandetti: There is even a silent film with Mary Pickford! But I was interested in the off-Broadway production, two actors in a small room where every inch of the stage space. This is my Instagram version of ourselves hooliganism, inventing new characters – teachers, relatives, even the fortune teller will appear. For each new series call friends-actors: participate Nonna Grishaeva, Olga Kuzmina, Victor Dobronravov, Lika Rulla… the Performance is divided into zones: the main what is written in the original musical, and there are sketches on the sketches, the false outputs, improv…
tell the kettle from the cold: how to use musical in Instagram?
Aleksey frandetti: There is an instruction how to watch. All parts are numbered, each has a relationship to the numbers posted in the main feed account. Who wants to watch only the musical, selects the musical numbers. Toit wants to delve into the experiences of the main characters, looks and stories will go in their posts. That is the main account in itself connects three accounts: the performance itself, the account of the heroine, who shares his experiences and account of the hero. So you can better understand their motives and deeds.
so how many people come into these stories, or is it just prefer to listen to music?
Aleksey frandetti: Look three times more people than signed to our account. Comment, engage in dialogue with the heroes of our actors more work. When the hero admitted that he has no mother, the words of sympathy showered the artist. Both the audience and the artists involved in this musical, as in the game. I have a General feeling that we live in the Instagram one big commune.
Instagram is the sharing of the details of his personal life, body and soul wide open, the genre of “musical letters,” here lies well. But can you imagine some development this your idea?
Aleksey frandetti: I Think so. We have already started to look for material more densely populated musical, perhaps even Opera. So the idea will live after withdrawal of our forced isolation, which, in fact, it and pushed.
How did you manage the quarantine to bring together vocalists and the fact that you have to replace a live orchestra?
Aleksey frandetti: I sent out to artists layouts – what and how they need to be removed. With musicians more complicated: they are playing “by hand” of the conductor, and in terms of self-isolation is impossible. But we have already been trained: once a week produced what has been called a “musical quarantined”. Musical Director under the metronome writes party support, then the soloists with headphones singing their parts, recording them on the phone, and sound all brought together. Clearly, this is harder than singing live, but quite acceptable. And the sound of modern phones quality writing.
Instagram dictate some of their terms what its characteristics were taken into consideration in the work?
Aleksey frandetti: the Main difficulty is the vertical frame, this picture will not stretch to home theater or TV, so we can exist only within Instagram. And if we talk about the pros, then Instagram dictates its own language – the use of HYIP stickers, polls, geolocation, etc. And we try to take advantage of this new medium all that you can.
But it is clear that the broken whole: the product breaks into the room.
Aleksey frandetti: We follow the play. In the original musical in front of the audience are four years, and each musical number has its own date: it’s email. That is, the material itself is prone to such filing.
How long can it last?
Aleksey frandetti: Will 25 musical numbers. We go on account instamusical.ru every day from Monday to Friday are the main rooms. And throughout the day the torrent uploaded the sketches on the themes of the events with the characters.
When everyone thought you were already in your Instagram people?
Aleksey frandetti: had to learn how to: Instagram allows a lot, and it was necessary to understand how its ability to use. For example, IGTV is the app that allows you to upload long videos in a vertical format. At one time it was even considered a competitor to YouTube.
This vertical format always amazes me: that people are too lazy to rotate the phone horizontally it would be normal, as in the movie, the picture?
Aleksey frandetti: Instagram It’s the principle: we hold the phone vertically. Now in the movie are beginning to experiment with vertical format.
these projects have commercial potential?
Aleksey frandetti: I Think so, although the vertical format is scared of the digital platform. But this is the first experience, and we calculate the risks. And yet – in a hurry: the world is quarantined quickly began to master digital methods of creativity, wanted to stake out the competition. Besides, when else will we be able to afford to engage in pure creativity! Return the possibility of live work – time for him will be much less.
What do you think about the consequences of isolation? The risks to the world music theater?
Aleksey frandetti: If the vocalists and the instrumentalists, all a little easier, for the ballet I’m very excited. It’s a sport. And if the Large theatre artists brought home a special linoleum that people could continue the classes, I’m not sure that each troupe has such capabilities. And now the theaters have gone on vacation, which further lengthen the pause. So although I’m an optimist, but from time to time get discouraged, and then I pull myself out of it as Munchausen’s hair.
