the Highest sales growth was recorded in March – by 46.4% in money and 34.9 per cent in packages. The most notable increase was shown to drugs more than 500 rubles, experts say the medicines in the segment of “up to 50 rubles” remains the most popular. For the quarter, sales of domestic drugs in the money increased by 28.2 percent, import – only 24 percent. And in dynamics for several years, experts note the market change in favor of prescription drugs. The average cost of drug prescription of the doctor, was 313 roubles, over-the-counter drugs in pharmacies cost an average of 168 rubles. Prices for both categories increased compared to the same period last year increased by 9.1 percent and 11.6 percent, respectively.
– high demand in the pharmaceutical market of the first quarter in April, has actually come to naught, – commented to “RG” situation development Director of the analytical company RNC Pharma Nikolay Bespalov. – The hype has been very heterogeneous and were mainly related to drugs that are designated by experts as a possible means of influence on the COVID-19. But in the end, the consumers understood that the specific means for the prevention and treatment of coronavirus is not, and to buy everything is also pointless: the global disruption in the provision of medicines did not appear, and the local problems are quickly resolved.
the structure of the pharmaceutical market by groups of drugs, compared with the first quarter of last year practically has not changed, says in his review of the DSM Group. Remained the most popular drugs for the treatment of diseases of the digestive tract and metabolism. Medications to treat respiratory diseases ranked only the third place – after medications for the treatment of diseases of the cardiovascular system.According to research company GfK, buying drugs in may, almost everywhere has returned to normal, typical for the season. An exception – Moscow and North-Western Federal district. Here, experts state that new growth in demand for medicines, but also for the treatment of respiratory diseases or viral infections, as you would expect. The greatest demand is for enzymes, adsorbents, means “from the liver” as well as sedative drugs.
– May point surge in demand consumers respond to the ongoing uncertainty with the coronavirus, and also cropped the consequences of dietary habits, which were developed in conditions of isolation, says a leading expert on frmcategory in the research Department of consumer panels GfK Rus Svetlana Tyurina.
in addition, consumers early and better start to replenish the supply of antihistamines due to the early start of flowering plants, the pollen of which causes hay fever – seasonal Rinakoinjunctive.
– Now we are seeing not only the stabilization of demand, but also the transformation of the format pharmacy retail, – says Nikolay Bespalov. – Began a serious regime of self-isolation, once again out of the house – so put themselves at risk. People prefer to do it consciously and first think about the purchase, and it is better to book the required position in advance. In General, the role of various reservation systems of medicines in the epidemic has grown in multiples. But the role of the online channel shopping has grown in relation to other groups of consumer goods and pharmaceutical market here simply repeats the General tendencies of large retailers.
