Cancel sporting events and migration for the year ahead of the Olympic games in Tokyo, which was supposed to open in late July, as expected, negatively affected the situation with the contract with the International Olympic Committee (IOC) on her show on U.S. television network NBC. Its advertising revenues for the second quarter of this year fell by almost a third.The fall of advertising revenues NBCUniversal Insidethegames has reported, citing a report on the commercial activities of the Comcast conglomerate, which includes TV. According to him, in the second quarter of this year, i.e. during the period from March to June inclusive, they decreased compared to the first 28%. In the reporting period, indeed, the peak of the pandemic, which had a huge negative impact on the sports industry. In the second half of spring it practically showed no signs of life — they appeared only in June. Insidethegames has also stressed that the transfer of the Olympic games in Tokyo, although it was supposed to be open only on July 24, must also be taken into account when analyzing the problems of NBC, after all, “a commercial preparation” for the Olympic games usually starts in late spring.Signed in 2011 contract, the company received the rights to broadcast four Olympics for the USA. The contract value is $4,38 billion, $1,42 billion of them in the Olympics in Tokyo. Later, the contract period was extended. Now it covers seven summer and winter Olympics through 2032, and its cost is $7,65 billion Arnold Boar
