“Kommersant Style” tells how and where to pass the online appointment with a doctor-cosmetologist, what to pay attention and that means high-quality advice.Thanks to the online boom now there is a new business niche — remote beauty, formed largely by consumers. For many people this kind of medicine or cosmetology is probably the only way to get competent advice. Clients write to the social networking accounts of the salons or call (almost all salons and clinics did forwarding to personal numbers administrators) to ask for advice on skin care. And if manicures, haircuts and coloring all more or less figured out (all of us do), the care of the skin requires an individual approach.”I have a divided opinion about the online cosmetology. There are situations when our specialist was the individual beauty list of products that can be purchased on the website, and gave a one-hour consultation, and the customer then disappear. Therefore, we cannot be sure that recommended products people acquire from us. Besides the online business has the ability to stretch for an indefinite amount of time. In the case of offline there’s always a time limit, and we can be sure that once the client goes home with the result,” says Victoria Klishko, founder of intelligent beauty, space Institute, and a doctor-dermatologist.Although an experienced aesthetician can assess skin condition in the photo, the expert believes that online business is possible only in the framework of the purpose of care. Nevertheless, there must be some regulations. Medical questions about the age of the customer, the needs of skin complaints, used products, preferences in textures, and photo — base questions. And according to Federal law No. 242-FZ of telemedicine, the physician has no right to diagnose and prescribe treatment without internal consultation. “Photo and description by the customer it is possible to estimate the skin by 70-80%. That is, to understand the skin type, to see the presence of pores, blood vessels and pigmentation irregularities, wrinkles and ptosis. Online cosmetology very promising future. The only limiting factor today is the lack of legal regulations in order to diagnose and treat clients at a distance”,— says Natalya Rodina, the doctor-dermatologist of the center for health and beauty “White garden” on Zubovsky.Too short consultation, a small number of questions of the doctor and a selection of products in a personal message Instagram should alert the competence of a specialist. You also have the right to request a license for medical activities — then the advice is legal.”Consultation takes place in UD��bnom for patient application in a good light. To online meeting send clear photos of face and problem areas of the skin. You need to be prepared for questions about daily care and previously performed procedures. Therefore, it is obvious that the initial consultation is impossible by correspondence in WhatsApp or Instagram. It is not enough just to listen to the wishes. It is necessary to conduct a detailed analysis of the specific case for full assistance. Quality advice is one in which the client has got the full picture of the processes in his skin, appeared the knowledge of how to properly influence them, and what should be avoided,” explains Victoria Hump, cosmetologist, dermatologist Ultraceuticals. She adds that a consultation of a cosmetologist will not include discussion of any skin diseases and provide diagnosis. If available, you should consult a dermatologist in real life, to assign appropriate treatment.Significant time savings and overall convenience is undeniable advantages. Experts believe that this format will remain after the pandemic. For example, Natalia Rodina says that secondary online consultation relevant to tracking the dynamics of “their” patient after the face-to-face appointment, and the primary online meeting fit for the preparation to the procedure (testing) and just to inform about the indications and contraindications. Online cosmetology has the potential for further development. This format is now clearly better than the evaluation of the skin with the help of applications using artificial intelligence, at least for now.Daria Bogomolova
