More than 70% want to return consumption to the level before the pandemic and are even willing to increase them, but mostly from home and with observance of social distance. Even in the category of non-food retail, the share of which in daily spending has shrunk more than others, such a scenario would from 45% to 64%. To spend more in all channels of consumption would 2% of respondents in the category of “street retail” to 39% in the category “online shopping”.
More than half (55%) of respondents believe that the situation is under control, only when Russia will no longer receive new cases COVID-19, and 47% when you receive the vaccine. Only then will be able to return to normal life.
After the lifting of the quarantine people want to continue to cook at home, spending time with family, or take a walk, play sports, and walk-in guests. From new trends – growth in online sales. E-Commerce is waiting for a clear success and after the pandemic. For the first time in a long time, the most promising from the point of view of consumption growth are people aged 45 to 60 years. Of banking products, the first demand will recover on the loan – they are interested almost a quarter of respondents.
however, 84% of Russians said that the situation is not yet reflected in their welfare or they have no savings. While 6% in Moscow and 4% in Russia even said the growth of savings, said the managing Director and partner of BCG Ivan Kotov.
“If in April it was “compensation” after social panic, now is optimisation of consumption and behaviour, a certain rationalization of the relationship, the desire to restore their previous income level and feelings about the crisis, not fear of the virus,” adds the Executive Director of “romira” Inna Karayeva. According to her, social distance and avoidance of public places, online medicine, contactless delivery and cleanliness will strongly enter into new standards of consumption, and of the purchases is still and will remain in e-commerce.
the Net fall in demand, according to the study, projected over the next six months in 95% of categories – more “leisure services” and public transport. Top 5 growing categories, analysts say, is similar for all age groups: utilities, home Internet, nonprescription drugs, pay TV.
“the Magnitude of the average check in the grocery retail to APR grow, because the expectations of quarantine consumers stocked up on goods storage. The average check rose to 611 rubles, while fewer people went to the store and tried to buy for a longer period instead of one kilo of potatoes, bought two to reduce the number of exits to the street and visits to places of the big congestion of people”, – said the Director for external relations ACORT Ilya Vlasenko. In addition, striving to minimize contact with other people, consumer��ate prefer to buy everything in one place and save on shipping cost.
“the changes are really can be called revolutionary. Our eyes were created new forms of delivery into our lives through mobile apps came a unique digital solutions for one-click shopping, the whole world was able to see remote trade not only from the point of view of convenience when making purchases, but also from the point of view of security, – said the President of AKITA Artem Sokolov. – Millions of people received all the necessary goods, without leaving their homes. At the same time, thousands of different companies were able to survive in the market thanks to sales via the Internet. People tasted this format and will continue to use it”.
In the transition of the majority of Russians to a remote format, according to AKIT was observed 5-10-fold increase in the orders for products via the Internet. Growth was purchase of goods for children, as well as products for remote work from home (computers, accessories). “In peak periods, the demand exceeded the previous year’s value of 300-500%, – says Artem Sokolov. With the course of the epidemic in addition to everyday products began to gain popularity orders of household products, sports care products, products for family time and equipment for personal protection.”
