There are many heroes in the coronakrisen. The doctors, the nurses, the prime minister. And then there is Søren Brostrøm…
the Health director has, from day one talked us through the crisis. He has acknowledged the error, and he has been at odds with the politicians. Yet he is, according to Anna Thygesen, communications adviser and director of Wedo Communication, ‘hugely credible’.
she Must assess Søren Brostrøms abilities to guide us through the crisis, “it gets six stars from here.”
He is due not to the platitudes. He gives us the facts and responds patiently. And so is he, above all, quiet.
“He sees that the fuse is short with others, but even he is quite quiet and calm. That works,” says Anna Thygesen, who have already named a kommuikationsstrategi after him – and asked his first customer to use the Søren Brostrøm-method’.
“He is a natural talent. He takes leadership, has placed himself in the lead and take the responsibility on themselves.”
In 2015, the former gynecologist was appointed director of the national board of Health. A post that requires the ability to commit themselves in the minefield between the doctors, that requires his professionalism, politicians, who requires his loyalty, and the regions which sets out an economic way, which rarely is a highway.
top officials are often skilled diplomats, but Søren Brostrøm is known to have clear positions on health policy. It turned he, when reporters asked for the medical justification to close the Danish borders.
Brostrøms response was: “That’s not very good documentation for grænselukning. The evidence we have, shows only that it works, if you close an island.”
But he has also failed. It he acknowledged no later than Friday at a news conference where WHOs His Kluge participated, and the Danish testing strategy was today’s topic.
“We fail, we have made mistakes, and I have even made mistakes, but if we can’t accommodate it, we may not get through this crisis,” he said.
“His honesty and courage to openly acknowledge mistakes buy him respect and show him as an extremely competent manager,” says Anna Thygesen.
That it is not the most important to have the right, learned Søren Brostrøm allegedly after HPV-case, where he was in the clinch with patient organisations, which believed that the young girls took the damage of the HPV vaccine. It was there is no scientific evidence for, which Søren Brostrøm seemed to understand, but what recovered do not trust in the vaccine.
Then he learned, ‘that we had to show mellemregningerne and go more in dialogue’, he said later to Finance.dk.
Recently, Søren Brostrøm posted a picture of his nyklippede head on Twitter. But what could have been a bad story for him – that he has been cut, while all the hairdressers are closed – he had also returned to positive attention.
“Have cut myself with the machine, become crooked in the neck. Have a bad conscience in relation to my hairdresser, Alaa-Eddine, who closed the business, but given the hassle with quirky hairstyles, when he opens again. So I sent him MobilePay with it, I wont pay him. #støtdinfrisør #COVID19
“He can’t be a mistake. This is a tiny problem, as he makes the complete corona-relevant and personally – without being private,” reckons Anna Thygesen.
Speaking of, personally, is the story of Søren Brostrøm the story of the dedicated medicine in generations. Both Søren Brostrøms mother and father were doctors. The father died when Søren Brostrøm was 11 years old, and three years later he moved with his older brother and mother to Alabama in the UNITED states.
big brother Peter Brostrøm remember it as a time when Søren Brostrøms social and political consciousness was aroused:
“the City was completely clear raceopdelt, and blacks and whites lived, and lived very separated. There were big differences between rich and poor. It was quite obvious that the whites here felt better just from their skin color and social status,” he said to the Althing.dk.
Coronakrisen presses all. The danes, politicians and officials, who have been working overtime for many weeks. But Søren Brostrøm don’t mind long nights at the office.
When he has free, it the family, he spends time with.
“It is not so big, but we have a very close relationship. Although I have no children, and I have never managed to hold on to the man in my life. But my mother, my brother and sister-in-law and my nephews and nieces makes my life much richer,” he told Kristeligt Dagblad.
he takes it easy and calls for others to do the same:
“I don’t lie sleepless at night, because we can handle it here,” he said to Jyllands-Posten, two days before the decommissioning of Denmark. And when it comes from Søren Brostrøm, so we believe in it.
