In Kerens, Texas, a small town after World War II, wanted people to shop locally for holiday gifts. They decided to erect a 49-foot-tall Santa Claus. Over time, this figure became known as Big Tex, making his debut at the 1952 State Fair with size 70 boots and a 75-gallon hat.
Rusty Fitzgerald, the senior vice president of Midway operations at the fair, shared insights on setting up Big Tex for fairgoers. The process involves giving Big Tex a bath using plastic long johns to prevent his clothes from blowing into the frame. His clothes are washed by hand on the parking lot, and fans are used to dry them due to their large size.
Big Tex receives a new shirt every three years, while the jeans are maintained if they fit well. In 2012, a fire broke out, causing significant damage. Despite the incident, the team quickly responded to ensure Big Tex’s safety and prevent further damage.
The iconic status of Big Tex stems from being a symbol of Texas and a representation of goodwill. Families visit the State Fair annually to take pictures with Big Tex, making it a cherished tradition for many. The community’s emotional response to the fire highlighted the deep connection people have with Big Tex.
The resilience and enduring legacy of Big Tex showcase the importance of cultural symbols in bringing people together and creating lasting memories. The restoration efforts following the fire demonstrate the dedication to preserving this beloved figure for future generations to enjoy.