in may, the Russians are ready to save money on clothes, cosmetics and alcohol. And in the next six months are willing to reduce their spending in almost all categories of goods and services. The data provided in the survey of consumer sentiment: “Russian consumers – the new reality”, which in April was conducted by specialists of the international company BCG and holding “ROMIR”.
In the study were interviewed 1.2 thousand respondents across Russia from different socio-demographic groups with in-depth study in Moscow. Analyzed data on consumer spending in more than 40 product categories. Similar studies of BCG conducts worldwide that allows you to compare mood and expectations of people from different countries.
According to analysts, the decline in consumer demand in Russia has affected 90% of all categories of products and services. Regardless of age, in the coming months citizens will reduce their spending. On average, across all commodity categories is 15%. About the same number ready to save in the USA – 16% and Italy 18 %. For example, Americans expect to cut their spending on travel, clothes, toys, tobacco, public transport, consumer electronics. The Italians are ready to give up all the luxuries, restaurants, public transportation and even travelling by car, but to spend money on medical services.
the Russians are most ready to save money on services relating to the field of recreation, entertainment and travel. As the main reasons for such savings (up to 60% of cases) are referred to as the isolation and fear sick, and the same reason stated in the rejection of the use of public transport throughout the country.
Russia’s average spend on public transport plan to lower 47% of respondents, on a taxi, 49%, and car-share – 56%.
According to the study, in the context of a pandemic, the Russians prefer to shop in small shops near the house and order products via the Internet. So while the bleak prospects from major shopping malls and establishments street trading, almost half of Russians planning to leave there as little money as possible. Also noticeably can decrease the revenue from cinemas, restaurants, spas, theme parks, concert halls.
According to the Executive Director “ROMIR” Inna Karaeva, on the change of consumer behavior of Russians seriously affected by pandemic coronavirus. “The consciousness of the consumer after the completion of isolation and the end of the pandemic will never be the same”, – said the expert.
to Cut back on their spending, the Russians plan not only become a services and entertainment. Almost a third of the citizens in the next six months ready to give up the new clothes, shoes, cosmetics, perfumes, handbags, jewelry and other fashion accessories. So many are ready to save money on buying new furniture, appliances and electronics, and interior. Of the above less likely to cut spending on children’s clothing (19%), more than new shoes and stationary electronics and appliances (37%). In addition, almost half of Russians are ready to abandon the purchase of the car.
the study has also revealed that the Russians are ready not only to cut, but on a number of articles of the family budget to increase your spending! However, almost all these articles – forced growth and spending on them is just a necessity in the conditions of isolation and work “on distance”. For example, the Russians are willing to increase spending on utilities and mobile services, Wi-Fi, as well as for medicines and fresh food. As for the other food categories, most respondents admitted that they would save on the grocery, frozen food, canned food and alcohol.
Commenting on the findings, the President of research holding “ROMIR”, doctor of sociological Sciences Andrey Milekhin noted that Russia together with the whole world is in a “perfect storm”. Citizens and elites were equally not ready for such a rapidly developing negative scenario.
In Belarus, sometimes laughing, saying that the anecdote about the present stage of lack of money – when money no, not at all, and it’s time to change dollars – it’s about them. This spring, however, first reserve has disturbed the representatives of the business: consumers tightened their belts.
the Approximate layout was voiced recently in the research company SATIO and the Center for economic research outreach. To learn how the pandemic is changing the lives of Belarusians across the country were interviewed just over 1,000 people aged 18-64 years. The results deserve attention. It turns out that 64% of respondents stopped attending social events, 54% less likely to go shopping, 46 percent have postponed or canceled travel arrangements, 21% underwent planned for the future major purchase, 14% bought medicines and medical drugs, and 13% of stocked products for the future.
– Ignoring trade enterprises became a consequence of fears about the spread of mers – comments data research project Manager SATIO Philip Bykanov. A year ago, the situation was diametrically opposite. Since March 2020, we see a significant increase in online purchases.
The BGB’s own statistics, related primarily to spending customers. In early spring compared to previous months 2020 recorded growth in the number of transactions on purchase of electronics, the delivery of food related services to pharmacies, repair and construction services. In the top 10 in the fall assarnosti got hotels and tour operators, Duty Free shops, ticket offices, cinemas, car rental, railway ticket offices, educational institutions, and caterers, buy in AliExpress and bookstores, entertainment.
– at the same time increasing the cost of goods of primary importance – food and medical products, – adds the Director of academic outreach Katherine Bornukovo. – People trying to save.
Now almost the most deserted places in Minsk is a major trading centres. Despite the lack of quarantine measures, the local residents do not hurry to shopping, theatres and cinemas, and if you get out of the house, most often in nature. Taxi to help them – services of passenger transportation are still in demand. In short, the Belarusians did not disappoint: reasonable economy and patient waiting for better times is one of their characteristic features. The situation with COVID-19 it is once again confirmed. No, by the way, and Express panic – according to the above-mentioned studies, in April, 57% of respondents the threat of coronavirus evaluated adequately (a month earlier, there were 47%). And overly presumptuous more among men more often than women, believe that others are reinsured in prevention. Curious how the situation will change by the summer.
