In 2016, MBA students from Texas State University conducted a study in Round Rock to offer suggestions on how the city could draw more businesses. Fast forward eight years, and the Round Rock Chamber of Commerce is now embarking on a new study to uncover strategies for attracting and keeping start-ups, scale-ups, and innovative small businesses.
The study kicked off with a town hall in the heart of the city, bringing together members of the local business community. Rather than a one-way presentation, the event served as an opportunity for business owners to voice their needs and aspirations for business growth directly to the city’s leaders.
Lauren Postler, a consultant hired by the chamber of commerce to lead the study, emphasized the importance of gathering insights directly from the community members themselves. While Round Rock boasts strong industry partnerships with companies like Dell, Army Futures Command, and the upcoming Life Sciences Innovation hub at Texas State University Round Rock campus, the study aims to uncover additional industry sectors thriving in the city.
For business owners like Marsha Stephanson, who identifies as a “parent-preneur,” the study presents a chance to articulate the specific resources they require. Stephanson, an Air Force veteran and mother, recognized the lack of support for women dealing with postpartum depression, leading her to establish Cater to Mom, a subscription box service offering resources to moms in need. Stephanson’s journey highlights the hurdles faced by entrepreneurs, including the initial struggle to navigate available resources and secure funding.
Despite the challenges, Stephanson’s business has seen remarkable growth over the past six years, serving clients nationwide. Her presence at the chamber’s town hall event symbolizes a mentorship role, where she listens to fellow business owners’ concerns and suggestions, taking notes to inform the study’s outcomes.
During the town hall, participants were divided into small groups to discuss their visions for business growth. Stephanson, embodying a supportive role, encouraged her group members to voice their needs, framing herself as a “waiter” there to listen and address their requirements.
Looking ahead, the Chamber plans to distribute surveys to local businesses over the next month to gather additional insights. The ultimate objective is to compile a set of actionable steps for the Chamber, city, and county to enhance Round Rock’s appeal to prospective businesses and ensure the retention of its entrepreneurial landscape.
