“Until all what did Facebook and its Instagram for business, you can’t call something that is aimed to help any business – no functional or resource, – says Eugene Lapadula, founder of the communications Agency “LAMP”. On the contrary, it’s more like a priority hold for these sites of natural persons, not legal. Tapes of these social networks in the organic results has long been a priority not a corporate history, and personal”.
Lampada sure theoretically Shops – now this is a good initiative for business, including Russian. “Instagram today, for many small Russian businesses already and launching pad, and often the only sales channel, she adds. Only this is all artisanal – through agreements in private messages”.
Lampada believes that if Facebook at the implementation level will make a comfortable, friendly business with a strong product, and monetization promoterwise features, then it will be in demand from small Russian business, but if this does not happen, the platform Shops in Russia will fail.
Damir Faizullov, Director of digital & social media communication Agency PR Partner says that the ability to use posts to Instagram as a channel for sales appeared not today and another in 2018. “And this is not about the content, which is mesmerizing to buy. It’s more about the function level of the product in the image (just as friends!). No need to go into profile and look for the link to the website in the description, and then the product itself. Feature is only available with the phone.”
Faizullov believes that the platform Shops will deliver micro and small businesses from having to create a website because you have to sell now directly from Facebook or Instagram. “The road from the picture on the social network to purchase has never been this short,” he adds.
as for the popularity of the service in Russia, Faizullov believes that the platform Shops good prospects. “Many entrepreneurs already have their own pages on Facebook, and of course they want to use the new features to make your life easier,” he concludes.
