Food prices are rising. This is one of the reasons why many consumers specifically choose cheaper products such as Milfina, Milbona, K-Classic or Ja. But who is behind it and how good are the products? FOCUS Online says where you can find the products and how you can unmask the brand manufacturer.
If you want to save, you have to bend down!
Whether at Rewe, Edeka, Kaufland, Real or Hit: the greatest potential for savings for customers is in the bottom shelf of a supermarket shelf.
The German supermarkets usually hide their own brands there. Directly below the big branded products are jam, chocolate, crisps, coffee, tea or cola at a much lower price.
Behind brands like K-Classic, Ja, Milsani, Biscotto or Milbona are popular brands like Müller, Leibniz, Milka or Zott. But how do you recognize who is behind the no-name product?
A simple trick is to find the manufacturer of the no-name product on the packaging. As a rule, the responsible company is located near the best-before date or the gram and liter information.
Write down the address on the package and then look it up on the web. In many cases, the brand manufacturer then appears in the search.
On the packet of rice pudding from Aldi’s own brand “Milsani”, for example, the “T.M.A. Handelsgesellschaft mbH” with address “An den Breiten” in 01454 Leppensdorf. An internet search reveals that the Sachsenmilch dairy is docked at the same location, which in turn belongs to the brand giant “Müller”.
At the cheese and yoghurt counter
Behind the processed cheese from “K-Classic” (Kaufland), the Allgäu processed cheese from “Ja!” (Rewe) and the “Hofburger” cheese cold cuts from Aldi Nord and Aldi Süd is the large corporation “Hochland”.
Lidl customers will also find the popular branded salads from the “Homann” bowl under “Vitakrone” and the low-fat BiActiv yoghurt from Milsani comes from Zott.
Lidl’s “Pure Buttermilk” from “Milbona” is actually “Müller”.
The large dairy group “Bauer” also produces yoghurt products of the own brands “Gutes Land” (Netto Marken-Discount), “Ja!” (Rewe), “K-Classic” (Kaufland) and “Gut und cheap” (Edeka) here. These include the supermarket giant’s strawberry yoghurt.
The popular “Karwendel” brand produces cream cheese from “Goldessa” (Lidl), “K-Classic” (Kaufland) and “Gutes Land” (Netto Marken-Discount).
The French soft cheese from Edeka (“Good
On the chocolate shelf
Consumers can also save on chocolate biscuits. Sandwich biscuits from “Biscotto” (Aldi Nord) and “Sondey” (Lidl) are produced in the plant of brand giant “Debeukelaer”. The company sells the well-known “prince roll” in every supermarket.
Anyone who buys the chocolate peanuts from “Chateau” at Aldi currently pays 1.79 euros. The products are manufactured in a Mars Inc. plant. The pack contains ingredients that are also found in the popular “M
The butter biscuits from Lidl (own brand “Sondey”) and Norma (own brand “Delicia”) come from “Bahlsen”.
In the freezer
“Frosta” produces several no-name frozen products from Aldi, Lidl and Rewe. Among other things, the paella from “Culinea” (Lidl) and the paella from “Ja” (Rewe).
Aldi’s creamed spinach from “All Seasons” not only looks like the pack of “the one with the Blubb” creamed spinach from “Iglo”. The no-name product also comes from the brand giant.
“Coppenrath” is in the finished frozen cakes from Aldi Süd and Aldi Nord (“My Cake World”) and from Kaufland (“Grotemeyer’s Konditorei”)
For canned goods and convenience products
“Bonduelle” is a term many people have heard of. The popular preserves manufacturer also processes the peas and sun-corn for Aldi’s own brand “King’s Crown” at its plant in Reutlingen.
When it comes to finished products, customers will find ingredients and spices in the Ravioli Bolognese from Kaufland’s “K-Classic” that are processed in the “Maggi” factory. The Bordelaise gourmet filet from the same no-name brand contains none other than “Iglo”.
Consumers do not have to fear any loss of quality if they choose the cheaper no-name brand.
The private label products differ only minimally from the larger branded products if they come from the same factory. Savings are only made on packaging and advertising expenses.
But the model is also lucrative for the manufacturers. They can continue to run the conveyor belts in their factory for several work shifts and save a lot of money when purchasing raw materials because they buy more goods due to the higher production.
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The own brands also play an important role in the negotiations on terms and conditions. They can be a bargaining chip to get the manufacturer better shelf space in the supermarket. Everything that is at eye level with the consumer increases the chance that the goods will be seen and taken away.
Although the business model is lucrative for both sides, discounters, supermarkets and manufacturers do not comment on press inquiries about sales, sales and the origin of the no-name goods.
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The original of this post “Branded products much cheaper! Who is behind Ja, K-Classic and Gut und CHEAP?” comes from chip.de.
