Brand BrookeBond and Lipton tea will be sold in Russia only in the bag, reported the press service of the Russian division of the Anglo-Dutch concern Unilever produces food, beverages, cosmetics and personal-care home.
Among food brands in the company portfolio seasoning and frozen foods, Knorr, Magnum ice cream, Lipton tea and others.
Now leaf tea BrookeBond Lipton and excreted in the Russian market. The company said that the product range of Unilever in Russia will remain only leaf teas brands SirThomasLipton (positioned as the premium brand, separate from Lipton) and Saito.
as early as this January, Unilever announced that by the end of the fourth quarter of 2019 will overestimate the portfolio of tea brands and intends to conduct a strategic review of its tea business around the world. In Russia sales of leaf tea in its natural performance from April 2019 to March 2020 fell 4.4%, and tea bags – 2.8%. Earlier it was reported that the company is exploring the possibility of selling the tea business because of falling demand for black tea for several years.
