MOSCOW, 28 APR — RIA Novosti. Brand Pampers has decided to cease cooperation with presenter Regina Todorenko after her statements on domestic violence. This is stated in the statement of the Procter & Gamble Instagram.
Todorenko was at the center of scandal once said in an interview with People Talk that women themselves may be responsible for the fact that victims of domestic violence. Leading, in particular, wondered what she was doing to her was not beaten. Fans this statement angered. They called Todorenko to blame those who perpetrate the violence, not their victims. She later apologized for his statement.
“In our work we always strive to improve people’s lives and well-being of the society in which they live. P&G and its brands, including Pampers, strongly oppose any manifestations of violence,” said the company.
P&G said that the same is concerned about how words Todorenko, and “directed her aggression even after a public apology”.
part of the funds that were originally directed to the advertising campaign with the participation of Todorenko, the company promised to send to support families in difficult situations.
on Sunday it became known that to suspend cooperation with Todorenko decided PepsiCo. Advertising with her participation will be removed from the airwaves, will also vary the design of social networks.
