The trademark Pampers, owned by Procter & Gamble, announced the termination of cooperation with leading Regina Todorenko after her words about domestic violence. This is stated on the Pampers page in Instagram.
“the Company P&G and its brands, including Pampers, strongly oppose all manifestations of violence. Therefore, we are equally concerned about how Regina Todorenko and directed her aggression even after a public apology,” — said the publication.
The representatives of the brand have said that they find it impossible to cooperate with Todorenko in this situation. They added that they intend to transfer part of the funds, initially focused on an advertising campaign with the lead, to support families in difficult life situations.
April 26 it was reported that PepsiCo, whose products — juice J7 — advertised Todorenko, refused to cooperate with her. Communications Director PepsiCo Russia Alexander Kostikov noted that the contract with the host is not yet broken, as this legal process takes time. While PepsiCo has removed from the air is with Todorenko, and also changed the design of their pages in social networks.
Earlier Todorenko in an interview with Peopletalk on YouTube said that women can be guilty that they are beaten.
“Your husband beats you, why do you not think? What did you do to ensure that he did not beat you?” — said TV presenter. She later apologized for his statement.
Netizens made fun of the leading for this statement and indicated that she should blame the rapists, not the victims. Glamour magazine has deprived Todorenko the title of “woman of the year”.
