drugstore king, Christoph Werner, managing Director of dm, has answered the question now. The “Handelsblatt”, he said in a Live Interview on Instagram, there are “two overlapping problems”.
1. Problem: Germans consume at home more toilet paper
firstly, in the private house toilet, in fact, of paper consumed. “So far, it has been so that people were partly at home and partly in the gastronomy, in the workplace, or in Hotels, at events and since the toilets have been used,” says Werner. “And now we have the Situation that people are mainly at home and not somewhere else to go to the toilet. That is, the human experience, and that the toilet paper is faster on the tilt than usual.“
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You can imagine it so: The huge amounts of toilet paper, restaurants, and companies usually on pallets through wholesalers, you have to buy the German now in small units in drugstores and supermarkets, in addition to the normal amounts.
2. Problem: Empty shelves lead to even more hoarding
The increased demand for toilet paper in supermarkets, discounters and drugstores led to the beginning of the Corona-crisis-to-empty shelves. Also, if the shops stopped quickly, could not prevent, however, that many customers didn’t get scared, it’s rich, perhaps, as Werner more. dpa/Uli Deck/dpa At the Christian centre, mill vineyard is a toilet paper emergency-the Station is established.
in other words: Because of the uncertainty caused by the pandemic, to buy and many of them even more than you actually need – it’s a vicious circle: Until today, seems to be toilet paper in many places, a lack of goods.
toilet paper-goods from the warehouse in between is actually empty
Nevertheless, the question of why the Problem is not already solved for that. In the meantime, the dealer should have rescheduled, however, and sufficient quantities of toilet paper in the shops can bring, but if the camps are full, companies, event organisers and Restaurants need no toilet paper and the streets comparatively free stay?
Reuters/Christophe Gateau/dpa Several pallets of toilet paper at the time of delivery in front of a Budnikowsky branch.
Here is Werner admits that it had, in the meantime, given actual constraints. Because the hamster purchases, even the stocks were used up that would otherwise serve as a buffer. Newly-produced toilet paper was shipped directly. However, if machines are temporarily stopped, e.g. for maintenance purposes, not to serve the empty warehouse for replenishment.
dm wants to, despite their toilet paper-Boom, not too much
to order, Especially when the toilet paper there is still another Problem: “The challenge with toilet paper is that it is very bulky”, Werner. “This is not to say, on a range of a lot of goods is going to be so bad, because the packages are quite large.”
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This could lead to a new challenge – not for the consumer but for the trader. Because: What happens when the demand drops all of a sudden? “At some point the people will say: ‘Now I’ve had enough, now is the time consumed!'”, so Werner.
The stores have to then see where you are going to store the excess toilet paper. dm operates, therefore, in spite of the boom is restrained in the orders: “With one foot on the Gas, with the other on the brake.”
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