According to rough estimates, in Russia there are two thousand companies, which provide services for organizing events. Most of them are organizations of micro and small businesses. Excluding the self-employed the annual turnover of the Agency depending on the location (for example, the cities) – an average can range from 30 to 150 million rubles.
Sochi is limited to six people max at the wedding
In Association emphasize that many market players, especially large ones, have taken a wait, taking a temporary pause. “Customers are moving their event to the fall or refuse them at all. For example, our client with whom we work by contract, gave up all scheduled activities for a year”, – said the General Director of Agency Event City Group Inessa Halogenide. Would the market marketing and PR services. Customers bulk refuse any advertising.
Not the best of times and the industry of private events, including weddings, anniversaries. The couple transferred the celebration of August-September instead of the previously chosen traditional date on the Red hill, or even abandon the celebrations.
While the question about aid to the industry being addressed, the industry will reconfigure the work, looking for new formats. The emphasis on digital. “It’s not just the best option but also the most beneficial to both parties”, – said Halogenide. To replace business forums come online webinars and mastermind (a small community where people help each other set goals and track their achievement. – approx. “RG”). While the organizers of such meetings to save on transportation costs – as you do not have to pay for the travel of speakers.
Gagarin, Leps, Zivert and others will give a seven-hour online concert
Gradually pperehodit online and concert industry. For example, in one of the online theaters by the group Bi-2, gathering an audience of 2.5 thousand people. Live from their apartments and studios went Filipp Kirkorov, Leonid Agutin, group “Mumiy Troll”, “Factory” and “Roots”. “DJ’s online community of Russia and the world in isolation has launched a series of personal and collective ethers in social networks. It is easier than musical groups: no need to assemble a team and do not require a lot of equipment,” – said the owner of the Agency Art4ever, managing partner of the label Grusha Music Emelian Kovalenko.
to fully cover the losses only due to online due to the cancellation of events is not possible. Agencies try to provide each other assistance in real time. “For example, if one Agency problem with rent, problems arise with the placement staff, the other agencies are ready to provide for time free space”, – said the Executive Director of the Russian Association of event marketing Olga Zvereva.
