The attention of Texas is now on College Station as the long-awaited rivalry game between Texas Longhorns and Texas A&M is about to take place after 13 years. Fans are eagerly anticipating the game, with the winner advancing to the SEC championship. Bars like The Rustic Tap in Austin are gearing up for the big watch party crowds and preparing for a surge in customers. Bartender Ethan Blanton mentioned that their inventory will be doubled for the watch party, expecting it to be packed the entire day.
Ticket prices for the game have skyrocketed, making it the most expensive regular season football ticket on record, with some tickets reaching almost $9,000. The excitement around the game is palpable, with bars displaying flags of both schools to cater to the divided fans. The day before the game, a new tradition called the “Ruck Across the Brazos” was introduced, honoring the military history of both schools.
University Co-op introduced new commemorative shirts with slogans like “Rivalry Renewed” and “House Divided” to capitalize on the excitement. Fans like the Martinez family are eagerly anticipating the game, with their house divided between Longhorns and Aggies fans. Despite the rivalry, they see it as a fun and exciting event.
The Co-op mentioned that all profits from the sales of the commemorative shirts go towards course material scholarships, benefiting thousands of students. The anticipation and excitement around the rivalry game are at an all-time high, with fans gearing up for a memorable showdown between the two teams.
