The WNBA has seen significant growth in viewership, attendance, and media attention in the most recent season, thanks to new stars like Angel Reese and Caitlin Clark. With plans to expand by adding teams in San Francisco, Portland, and Toronto, the league is now considering a 16th team, potentially in Austin.
Fran Harris, a former WNBA champion and advocate for women’s basketball, has been working tirelessly to bring a WNBA team to Austin. She believes that Austin’s culture, sports enthusiasm, and existing fan base for women’s basketball make it a prime location for a new team.
Harris began her efforts in the spring of 2023, conducting research and gauging public interest in bringing a WNBA team to Austin. After receiving positive feedback, she reached out to the league commissioner to discuss the possibility of establishing a team in Austin.
The recent surge in interest in women’s basketball can be attributed to the success of players like Caitlin Clark and Angel Reese, as well as the impact of Name, Image, and Likeness (NIL) opportunities for college athletes. With the ability to monetize their brands, players can reach a wider audience and attract more fans to the WNBA.
While multiple cities are vying for a WNBA franchise, Harris emphasizes the importance of community support and financial backing. Partnerships with local businesses and sponsors will be crucial in sustaining a team in Austin and ensuring its success.
Harris also addresses the potential collaboration with NBA teams, noting that not all WNBA franchises are affiliated with an NBA team. While some NBA teams are eager to support a WNBA team, others may view it as a hindrance. Harris has engaged in discussions with the Spurs about a potential partnership, citing their championship history and cultural significance.
To make the WNBA team in Austin a reality, Harris invites individuals and businesses to support the movement by becoming sponsors, advocates, and ambassadors. By rallying community support and generating excitement, Harris hopes to establish a strong foundation for women’s basketball in Austin.
Overall, the prospect of a WNBA team in Austin represents a significant opportunity to further promote women’s sports and engage fans in the vibrant sports culture of the city. With Harris’s dedication and the support of the community, Austin could become a thriving hub for women’s basketball in the WNBA.
